Epic Universe opens as Common leans into parks, takes on Disney

ORLANDO, Florida — With the grand opening of Epic Universe on Thursday, Comcast is positioning its Common Studios Orlando Resort as a vacation spot, not a pit cease.

For years, Common’s Florida-based resort has performed second fiddle to rival Disney. Whereas it boasted three theme parks — Common Studios Florida, Common Islands of Journey and water park Volcano Bay — and a handful of accommodations, it wasn’t considered as a vacation spot.

“This fourth gate adjustments all the pieces,” mentioned Karen Irwin, president of Common Orlando Resort. “It not solely cements us as greater than a full-week vacation spot trip, but it surely additionally provides three accommodations to the resort.”

Epic Universe opens at a time of financial uncertainty within the U.S., as President Donald Trump has instituted a variety of ever-changing tariffs which have stoked fears a couple of world commerce battle, despatched the inventory market by itself roller-coaster journey and has threatened to tip the American economic system right into a recession.

The U.S. has already seen a hunch in air journey, notably from worldwide vacationers. Whereas these friends are small subset of total guests to central Florida, they usually spend an extended time frame staying at accommodations and visiting theme parks and spend extra money on meals and merchandise.

“When there’s shopper uncertainty, the parks are inclined to really feel it,” Jason Armstrong, chief monetary officer at Comcast, mentioned throughout a MoffettNathanson convention final week. “They have an inclination to snap again actually shortly, however they do are inclined to really feel that.”

“On parks, whether or not it is present attendance developments or bookings — which, bookings aren’t an ideal window, however they’re the window you will have — there’s nothing that is displaying up within the bookings developments thus far that may point out any stress,” he added. “That is true in Orlando. It is true internationally.”

Those that are most budget-conscious might have already been priced out of the theme park market, Craig Moffett, co-founder and senior analyst at MoffettNathanson, instructed CNBC.

“There was a time when visiting a theme park was a mass-market trip,” he mentioned. “It is arguably too costly for that to be the case anymore. The tickets alone can run a household a thousand {dollars} or extra for a multiday go to, and that is earlier than accommodations and meals. Maybe that is why we’re not seeing as a lot financial sensitivity as we would have anticipated.”

Regardless of these financial headwinds, Epic Universe is anticipated to attract in hundreds of thousands of tourists, bolster theme park income for Common, in addition to Disney simply down the freeway, and convey billions of {dollars} to the native economic system.

It is also the beginning of a brand new period of theme park growth for Common.

It took almost a decade for Comcast to carry Epic Universe to life. From shopping for up land its earlier administration had bought off, to Covid-related building delays, this 750-acre growth is the primary new theme park to open in Orlando in 25 years.

Epic Universe, first introduced in 2019, represents the most important single funding Comcast has ever made in its theme parks enterprise and in Florida total, CEO Brian Roberts mentioned on the time. That determine is rumored to be round $7 billion, although the precise quantity is unclear.

The park options 5 themed worlds: The Wizarding World of Harry Potter – Ministry of Magic, Tremendous Nintendo World, Easy methods to Practice Your Dragon – Isle of Berk, Celestial Park and Darkish Universe.

Comcast’s funding in Epic Universe is a part of a wider push to develop its theme park and experiences enterprise. The corporate already has plans to open a year-round Hollywood Horror Nights themed expertise in Las Vegas later this yr, a kid-friendly park in Frisco, Texas, in 2026, and a U.Okay.-based park in 2031.

“Comcast is leaning into the theme park phase for a easy cause: It is working,” Moffett mentioned. “Development is nice and returns on funding are engaging, and the theme parks pay all types of strategic dividends by deepening clients’ relationships with their favourite Common characters.”

Whereas theme parks are a smaller income driver than Comcast’s media division, the division is worthwhile and has important potential for development. In 2024, theme parks accounted for rather less than 20% of Comcast’s total income, however about 44% of its adjusted earnings earlier than curiosity, taxes, depreciation and amortization.

For comparability, Disney’s experiences division, which incorporates parks, represented 37% of the corporate’s income in fiscal 2024, smaller than its leisure enterprise, however accounted for almost 60% of its web revenue.

Common’s theme park funding and growth come as Disney has pledged to spend $60 billion over a decade to enhance, innovate and increase its amusement areas. New developments, whether or not they be parks, lands or rides, spark wholesome competitors between the businesses to create extra compelling and modern sights to lure in friends.

“That is the primary new theme park in Orlando in 1 / 4 century, and people 25 years have seen breathtaking technological advances,” Moffett mentioned. “For that cause alone, it is a massive deal.”

The corporate has acquired 161 patents for its improvements at Epic Universe, together with new animated results, journey designs and robotics. Throughout the brand new park, there are trackless journey techniques, augmented actuality and high-resolution projections. In whole, the Common Locations and Expertise division holds 3,300 patents globally.

Main improvements might be seen in rides like Monsters Unchained: The Frankenstein Experiment within the Darkish Universe portal and Harry Potter and the Battle on the Ministry on the latest Wizarding World land that transports friends from Nineteen Twenties Paris to the Nineteen Nineties British Ministry of Magic.

It’s also obvious in new leisure reveals like “The Untrainable Dragon” with the Easy methods to Practice Your Dragon – Isle of Berk portal, the place an animatronic Toothless, with a wingspan of almost 27 ft, soars over the viewers.

“It is a really momentous event for us, and only a important milestone in that continuum of our growth,” mentioned Mark Woodbury, CEO of Common Locations and Experiences. “The long run is tremendous brilliant. … There’s a variety of room for growth. We’re already fascinated by how that performs out. New sights coming, new mental property coming, all a part of our philosophy to develop our enterprise by increasing our present footprint.”

Woodbury famous that there’s loads of house on the Epic Universe campus to carry different worlds into the fold.

The corporate has loads of mental properties to faucet into, together with present theme park manufacturers like Jurassic Park and Minions in addition to untapped franchises like “Depraved.”

The place Common executives additionally see power is with its companion manufacturers. Throughout its home and worldwide theme parks, the corporate has delivered to life lands and sights based mostly on mental property from different studios like Harry Potter, Nintendo and Transformers.

“There is not any creator on the market that would not prefer to see their their IP delivered to the world in a method such as you see in these parks,” mentioned Mike Cavanagh, president of Comcast. “It really enhances the IP for additional use of the creator.”

Common’s theme park expansions additionally broaden its enchantment to extra age segments with the Easy methods to Practice Your Dragon and Tremendous Nintendo worlds.

“Up to now, Disney actually had the beneath 10-years-old phase roughly to themselves,” Moffett mentioned. “Common catered to tweens. The brand new Epic Universe park brings entire worlds to life for youthful youngsters.”

Extra parks, extra merchandise, extra meals choices and extra friends to cater to open up extra alternatives for Common to generate income, not simply in Florida, however globally. The corporate has chosen franchise IP that isn’t solely beloved, however evergreen, Comcast executives mentioned. It has additionally up to date characters and tales, like its traditional monsters, for a contemporary age.

“We have smooth opened for some time, and that offers you a lens into kind of what individuals are going to do within the parks,” Armstrong mentioned. “And exit surveys have been nice. The evaluations of it have been terrific.”

Disclosure: Comcast is the dad or mum firm of NBCUniversal and CNBC.