Flam, a supplier of GenAI-powered enterprise options, has raised $14 million in Sequence A funding to scale its AI Infra know-how. Headquartered in San Francisco within the US and Bengaluru in India, Flam empowers manufacturers, broadcasters, and enterprises to show any touchpoint—throughout digital, tv, retail, and stay occasions—into interactive, measurable and interesting gateways.
Funding spherical
The most recent funding spherical was led by RTP World, with participation from Dovetail and different current traders, taking Flam’s whole funding to $22 million, in line with a press launch.
“The time for MR is now — and Flam is uniquely positioned to guide this wave. What excites us is not only the know-how, however the readability of imaginative and prescient and velocity of execution. Shourya, Malhar and group are constructing a category-defining firm—and we’re excited to be a part of their journey on this subsequent part of development,” stated Nishit Garg, Associate at RTP World.
With its Sequence A secured, Flam goals to redefine how customers work together with adverts, retail aisles, stay broadcasts and fan moments—turning content material and interfaces into shoppable, shareable experiences that ship measurable ROI.
Amal Parikh, Managing Director at Dovetail, stated: “With Limitless functions, robust execution and clear imaginative and prescient we consider Flam is ready to redefine how manufacturers join with customers.”
What’s Flam?
Based in 2021 by BITS Pilani alumni Shourya Agarwal, Malhar Patil, and Amit Gaiki, Flam is constructing a full-stack enterprise suite of GenAI-powered merchandise to redefine how manufacturers interact with audiences.
“Our mission is to show each touch-point — Digital, Broadcast TV, Mass Media, Retail, Stadium Fan engagements —into an interactive digital expertise,” stated Shourya Agarwal, co-founder and CEO of Flam.
“We’re laser targeted to ship the GenAI instruments that manufacturers and enterprises have been craving for. Flam has galvanised entrepreneurs all over the world now we’re taking it to the subsequent degree with a full stack enterprise suite of merchandise throughout channels; to make them partaking, measurable, interactive,” stated Agarwal.
“The World is supposed to be skilled. Immersive media shouldn’t simply be a video… That stated, the creation of immersive media ought to be as simple and ubiquitous as a video. Flam is right here to energy enterprises exactly for this,” added Agarwal.
“This capital unlocks the subsequent chapter of Flam’s deep‑tech roadmap. Our edge‑compute structure already streams hyper-real blended‑actuality in beneath 300 ms; the subsequent milestone is a completely generative pipeline that lets manufacturers create, personalise, and publish Digital and 3D experiences on the fly—safe and at scale,” stated Amit Gaiki, co‑founder and CTO, Flam.
What does Flam do?
Beginning this 12 months, Flam has been accelerating R&D on its app-less GenAI infrastructure that allows manufacturers to create, publish and measure high-fidelity MR, 3D and Digital experiences in lower than 300 ms on any smartphone. The identical infra already powers campaigns for Google, Samsung, Emirates and a whole lot of worldwide enterprises and company powerhouses.
The platform is already being utilized by greater than 100 world manufacturers together with Google, Samsung, Emirates, Britannia, and Mahindra, with real-time blended actuality campaigns which have reached over 380+ million customers, in line with Flam. From turning product packaging into shareable tales to activating 3D demos on TV adverts and billboards, Flam helps manufacturers create experiences that really feel native to how individuals eat media at present.
Flam presently employs greater than 120 individuals throughout its engineering, AI, inventive tech, and go-to-market groups. It expects to take its workforce past 180 staff by the top of 2025, with enlargement throughout the US, Europe and Asia already underway.
It is going to develop its associate program for inventive studios and world platforms, enabling Fortune 500 manufacturers to maneuver from pilot to fast world roll-out . Upcoming product growth contains GenAI-driven 3D asset technology, Democratising MR deployment at scale, Enterprise Suite of Merchandise throughout Industries, and Infrastructure for broadcasters and fan engagement.
