FOY Hosts First-Ever On-Floor Occasion in Mumbai, Bringing the Better of Ok-Magnificence to India

Mumbai, 18th June, 2025 — FOY, the revolutionary e-commerce platform devoted to skincare junkies and make-up fans, efficiently hosted its inaugural on-ground occasion final week in Mumbai.

This outstanding debut introduced collectively unique friends from the business to immerse themselves within the enchanting world of Ok-beauty below one roof.

The night celebrated Korean skincare and make-up, providing participating experiences akin to color evaluation idea classes, an interactive picture sales space, and the personalization of conventional Korean hand followers, all designed to mix magnificence with tradition. 

To call a couple of, friends had been captivated by FOY’s fastidiously curated lineup of cult Ok-beauty manufacturers, together with Mary & Could, Haruharu Surprise, Medicube, Revcell, HUR, Feev, Ilso and TFIT. Main the showcase was Mary & Could, a clear magnificence model devoted to ingredient transparency and secure, efficient formulations that present a aware selection for contemporary skincare routines.

Additionally featured was Expensive Doer, a conscious vegan model that harmonizes day by day rituals with pleasure by way of nature-derived, plant-based components and uplifting fragrances. With a robust deal with self-love, sustainability, and positivity, Expensive Doer infuses function into each skincare second.

FOY’s Co-founders, Bhavika Kothari and Manoj Shinde had been actively engaged on the occasion, personally welcoming friends and sharing their imaginative and prescient of constructing international skincare accessible and significant. 

“With FOY’s first on-ground expertise, our aim was to share the essence of Korea’s celebrated skincare tradition with our Indian skincare fans.

This occasion was greater than only a showcase of merchandise; it was a glimpse into what FOY affords and the way we are going to carry the world of worldwide skincare nearer to our group. We’re thrilled to make world-class skincare accessible below one roof,” says Bhavika Kothari, Co-founder of FOY.

With this profitable debut, FOY has set the stage for a transformative wave of skincare experiences in India, rooted in high quality and pushed by a dedication to aware magnificence. This occasion marks the start of FOY’s journey to revolutionize the Ok-beauty expertise for Indian skincare lovers.

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