New Delhi, twenty second September 2025: Genefied, a number one IT companies and consulting firm that empowers Shopper Packaged Items (CPG) manufacturers with sensible loyalty, traceability, and digital guarantee ecosystems, has unveiled its up to date model identification.
The change coincides with Genefied finishing 5 years of operations and units the tone for its subsequent progress part in a quickly evolving market.
The up to date visible identification is led by a daring ‘G’ that represents progress, gravity, and a world outlook. It displays Genefied’s capability to unify advanced methods right into a single, streamlined platform whereas signifying the corporate’s increasing affect within the digital infrastructure and traceability house.
An upward-embedded arrow throughout the design expresses progress and clever movement. It embodies the ideas of automation, AI-led decision-making, and real-time information effectivity which can be central to Genefied’s know-how options.
The gradient coloration transition, transferring from deep blue to teal inexperienced, signifies the journey from belief and stability to agility and innovation. This shift illustrates Genefied’s evolution into an AI-native firm, constructed to embrace digital transformation at each stage.
Notably, simplicity defines the design. Clear traces and minimal kinds replicate the corporate’s product philosophy that superior know-how ought to really feel easy to make use of.
Beneath the floor, the identification hints at sturdy methods, machine studying fashions, and seamless traceability networks working effectively behind the scenes.
Designed with adaptability in thoughts, the refreshed identification works throughout varied codecs, together with cellular interfaces, blockchain tags, digital dashboards, and QR codes. It underlines Genefied’s relevance throughout various sectors resembling attire, FMCG, electronics, and prescription drugs.
The design additionally brings collectively technical precision with a human-first strategy. Genefied continues to prioritise user-friendly options that make backend methods intuitive and accessible throughout the worth chain.
This new identification helps Genefied’s renewed positioning as a pacesetter in loyalty and traceability. The up to date tagline, Scale Each Interplay, displays the model’s intent to assist companies construct significant, technology-powered connections throughout each stakeholder touchpoint.
Talking in regards to the transformation, Ayush Jhawar, Founder and CEO of Genefied, mentioned, “Genefied was constructed on the thought of empowering manufacturers by way of know-how. This rebranding displays how far we have now progressed and the way ready we’re for what lies forward.
Because the CPG sector continues to evolve, so does our mission. Our renewed identification indicators a stronger deal with innovation, scalability, and fixing business challenges with smarter options.”
Bhavana Khera, Chief Advertising and marketing Officer, Genefied, added, “This refreshed model captures our shift from being a purposeful answer supplier to turning into a strategic accomplice for contemporary CPG manufacturers. It expresses our relevance in at the moment’s market and our intent to construct belief whereas delivering higher experiences.”
Arsh Kabir Singh Gujral, Chief Income Officer, Genefied,, commented, “This identification replace brings better readability to how we talk worth. It aligns with our progress targets, helps deeper engagement, and displays {our capability} to ship impactful outcomes for purchasers and companions alike.”
The corporate title, Genefied, stays unchanged. The transition to the brand new identification begins September onwards throughout all buyer and accomplice touchpoints together with the web site, social media platforms, and product interfaces.
For purchasers, this implies an improved and extra related expertise. For companions, it displays stronger alignment with rising know-how. For stakeholders, it marks a assured step towards sustainable progress and long-term worth creation.
As Genefied expands into the MENA area and strengthens its presence within the FMCG sector, the refreshed identification positions the corporate to steer with function and readability. It indicators a dedication to setting new benchmarks in traceability and buyer engagement know-how.
About Genefied
The Genefied workforce strives to include know-how into the choices made by varied manufacturers. This fashion, manufacturers can declare success by way of digital options provided by Genefied to assist manufacturers perceive their shoppers.
It was awarded the “Greatest Upcoming Anti-Counterfeiting Know-how” answer. Its merchandise enable manufacturers to guard towards counterfeit merchandise, accumulate client information, develop retailer fashions, whereas empowering their shoppers.
These options have a observe file in rising gross sales, shifting shoppers to e-commerce, and offering a excessive return on funding.
Disclaimer:- This story has not been edited by SugerMint workers and supplied by the company. SugerMint won’t be accountable in any approach for the content material of this story.
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