July 4, New Delhi, India: Gleeden, the world’s largest extramarital relationship app, made by ladies for girls, just lately achieved the milestone of buying 3 million customers in India.
Launched in India in 2017, Gleeden has been extremely popularized within the Indian market to turn out to be the go-to platform for people in search of discreet extramarital affairs.
To have a good time this achievement, Gleeden carried out a nationwide survey, to grasp the repeatedly altering standing of relationships, specializing in how GenZ, Millennials and GenX people really feel about love and marriage.
That is the third survey of its sort that has been carried out by one of many main world market analysis organizations, IPSOS, on behalf of Gleeden and focuses on love, marriage, and infidelity traits amongst three generations who’ve deeply embedded India’s socio-cultural considering in themselves.
The survey was carried out amongst 1,510 people, each women and men, who’re aged between 18-60 years and dwelling in 12 tier-1 Indian cities (Delhi, Jaipur, Ludhiana, Kolkata, Patna, Guwahati, Mumbai, Ahmedabad, Indore, Bangalore, Hyderabad & Kochi), and tier-2 cities (Jaipur, Lucknow, Chandigarh, Gurugram, Indore, Noida, Surat, Nagpur, Bhubaneswar, Bhopal)
The main target of the research was to grasp the altering notion of infidelity amongst GenZ, Millennials and GenX, and the rising traits which might be altering their understanding of affection & marriages.
“At Gleeden, we’ve got all the time felt that emotional achievement and the liberty to select is central to any connection that issues. This survey reinforces what we’ve got seen on our platform – Indians of all ages are starting to problem custom and search relationships that match their altering emotional realities.
Because the conversations round love, intimacy, and loyalty are altering, Gleeden is slowly changing into the go-to protected & non-judgmental area for people to grasp and embrace societal adjustments in an genuine approach, and on their very own phrases.” says Sybil Shiddell, Nation Supervisor, Gleeden India
The survey paints an in depth description of how Indians understand relationships and the challenges these should face so as keep wholesome and glad, together with infidelity, and the way the totally different generations have been shifting opinion and mindsets over the previous few years.
It revealed that 33% of the whole respondents really feel that work-life steadiness and lack of high quality time with household is a significant problem that leads them in direction of infidelity.
The millennials (42%) make up the foremost a part of these respondents, who’re apparently additionally half of the present workforce, whereas GenX (27%) and GenZ (31%) respondents additionally present main backing on this side.
Regardless of affirming to really feel very glad and sexually glad of their present relationships, over half of the whole respondents (51%), say that they lack any emotional reference to their companions, whereas 42% and 38% respectively spotlight that lack of pleasure & thrill, and bodily intimacy is why they’re indulging in infidelity.
The GenX (55%) are the foremost voices who don’t have any emotional reference to their companions, whereas 49% of GenZ say that they aren’t glad with the bodily intimacy that they’ve at present. 54% of GenX respondents say that they often have ideas of exploring connections past their relationships, with 44% of GenZ and 39% of millennials having the identical opinion.
Moreover, the survey additionally reveals that each males (43%) and ladies (42%) haven’t stopped there, and subsequently engaged in both bodily and emotional infidelity Out of them, GenX (52%) leads the charts in having been a part of each emotional and bodily infidelity, adopted by GenZ (41%) and Millennials (36%).
The research additionally reveal that 62% of millennials are extra receptive to understanding the rationale behind infidelity earlier than making any choices, adopted by GenZ (50%), as a substitute of seeking to finish the connection abruptly.
Moreover, the research exhibits that Indians right now are extra receptive in direction of utilizing infidelity as a device to remain emotionally fulfilled in a relationship. 58% of the respondents say that they’re open to infidelity if it helped them keep emotionally fulfilled, whereas 45% are of the opinion that it may additionally reignite ardour in stagnant marriages.
Total, a staggering 45% consider that infidelity can typically save a relationship, out of which 47% are married people. 50% of GenX respondents additionally reveal that humankind just isn’t made for monogamy, with 41% of the GenZ and 37% of Millennials sharing the identical opinion. 63% of GenX and Millennials additionally reiterated that societal strain forces individuals to remain monogamous, whereas 59% of the GenZ share the identical opinion.
However essentially the most placing discovering from this a part of the analysis is that women and men share nearly similar views on the topic: 62% of ladies and 61% of males consider that people should not wired for monogamy — a mannequin in the end imposed by centuries of ossified social norms.”
Total, 61% of the respondents agree on this side, highlighting societal strain as a significant decision-maker in Indians’ relationships.
Lastly, 41% of the respondents revealed that they’re receptive to their companions suggesting an open relationship, whereas 35% admitted that they’re already a part of one. 68% of the respondents additionally pointed in direction of social media as the foremost enabler of infidelity, citing that it presents extra alternatives.
64% of the respondents additionally admitted that they flirt on social media platforms regardless of being in a relationship, out of which 49% of the GenX respondents say that they do it often.
The survey was carried out in Might 2025 by IPSOS on behalf of Gleeden, with the target of understanding how love and relationships are altering amongst GenX, Millennials and GenZ Indians, and the way their opinions have shifted over the past years.
The outcomes have since indicated that extra Indians are opening up in direction of the notion of infidelity as an enabler for emotional availability and happiness and are extra receptive in direction of assembly new individuals.
Disclaimer:- This story has not been edited by SugerMint employees and supplied by the company. SugerMint is not going to be accountable in any approach for the content material of this story.
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