Shares of Godrej Client Merchandise Ltd are buying and selling flat. This follows hitting a day’s excessive of Rs 1,137.70 on 14th November after the corporate introduced the completion of its Rs 450-crore acquisition of Muuchstac. The model’s promoters are set to proceed main the enterprise.
GCPL MD & CEO Sudhir Sitapati, in a LinkedIn submit, stated Muuchstac founders Vishal and Ronak will proceed working the corporate with full help from GCPL.
He added that GCPL is growing its deal with high-margin classes. The corporate is actively trying to purchase extra new-age D2C manufacturers like Muuchstac. Sitapati even invited ideas, asking individuals to remark or message him in the event that they know of comparable high-performing companies.
GCPL had signed a definitive settlement final month to accumulate the FMCG enterprise of Triology Options. This firm owns the Muuchstac model. The acquisition is thru a droop sale to “drive worthwhile progress”. Muuchstac was based in 2017 by Bhayander entrepreneurs Vishal Lohia and Ronak Bagadia.
Sitapati stated GCPL purchased Muuchstac on tenth November, 2025, in a Rs 450-crore deal. This gave the founders a return of over 15,000x. He praised their efforts, noting that the enterprise scaled to round Rs 10 crore in 2023. That they had a breakthrough when the Muuchstac Face Wash began seeing sturdy traction. They determined to focus completely on this SKU, which now contributes 90% of their income.
The model spends solely on micro-influencers, with no TV advertisements or efficiency advertising and marketing. Even inside influencer advertising and marketing, they rely purely on natural content material. Muuchstac Face Wash is the quantity 2 males’s face wash model on-line and certain quantity 3 total, together with offline.
The founders initially invested simply Rs 3 lakh in 2017–18 and haven’t misplaced cash since. All the things past that has been funded by operational earnings.
Sitapati stated the enterprise was smaller than what strategics usually goal. Regardless of this, its Rs 30 crore EBITDA stood out. This prompted GCPL to discover the acquisition additional, with anticipated income of round Rs 80 crore in just a few months.
At 12:39 PM, shares of Godrej Client had been buying and selling 0.19% larger at Rs 1,135.60 on NSE.
