Bets huge on model ambassador Karisma Kapoor and digital campaigns to drive shopper engagement and market progress
Jaipur, January 16, 2025: Goyal Salt Restricted, main FMCG participant which focuses on salt, is strengthening its model presence in Tier 1 to six cities. The model is leveraging digital media to strengthen its positioning within the Tier 1 to six cities.
Whereas Karisma Kapoor is the face of this marketing campaign, Goyal Salt can also be using a sturdy advertising and marketing spend to amplify the marketing campaign geared toward constructing model consciousness and affinity.
The corporate has its largest shopper base in North India with presence in Bihar, Delhi, Haryana, Jharkhand, Madhya Pradesh, Punjab, Rajasthan, Uttar Pradesh, and West Bengal.
It’s adopted by model presence in Western and Jap a part of the nation like Maharashtra, Gujarat, Assam and Odisha.
To guide its model marketing campaign, Goyal Salt has roped in actress Karisma Kapoor as its model ambassador. With this affiliation, Karisma Kapoor is part of the model’s campaigns by which she is seen selling all of the model’s merchandise together with its newest launch – Goyal Black Salt.
Goyal Salt produces premium industrial and edible salts which Consists of Triple Refined Free Circulate Iodized Salt, Industrial Salt, Double Fortified Salt, and Triple Refined Half Dry Salt.
Pramesh Goyal, Managing Director mentioned, “With Karisma Kapoor as our model ambassador, we goal to speak straight with our prospects, constructing a robust relationship. Her brilliance in appearing has wowed audiences and has conquered thousands and thousands of hearts.
We too have constructed class merchandise for lots and on a loyal buyer base with a robust relationship of over a decade.
Together with her sturdy persona and our dedication to providing the unbelievable style and well being advantages of Goyal Salt, we wish to strengthen the belief of our customers.”
Goyal Salt has additionally appointed Oberoi IBC as a digital company which runs common campaigns on social media for higher model outreach. Its digital marketing campaign ‘Ek Chutki Swad aur Sehat Ki’ is aimed to create a extra intimate reference to its viewers.
Sharing how the idea suits the model completely, Pramesh Goyal, Managing Director mentioned, “The aspirations of individuals in smaller cities are rising at a giant scale and so is their urge for food for style and well being. Sprinkled with sehat and seasoned with swad, the model’s philosophy of ‘Ek Chutki Swad aur Sehat Ki’ connects with New India which yearns for higher style and nice well being in only one pinch.
The model’s digital campaigns are a befitting extension to our mission of bringing unparalleled high quality merchandise to a wider viewers. Goyal Salt’s general efficiency has been sturdy, buoyed by the speedy progress. The advertising and marketing spend as a proportion of the gross sales can be 2.5% from FY26 onwards.”
Goyal Salt has been specializing in growing its manufacturing capability, increasing its product portfolio and market presence. The corporate at the moment works with greater than 60 distributors in Northern markets and have appointed distributors in Maharashtra, Gujarat, Assam and Odisha. Presently the corporate has a attain of 5000 shops and is anticipating to achieve to each family within the nation within the subsequent 5 years.
About Goyal Salt Restricted
Goyal Salt was integrated in 2010, is India’s largest salt participant in pure salt. The Firm’s manufacturing facility is strategically positioned in Nawa Metropolis, near the well-known Sambhar Lake.
GSL produces premium industrial and edible salts which incorporates triple refined free movement Iodized Salt, Industrial Salt, Double Fortified Salt, and Triple Refined Half Dry Salt. The present capability is 700 tonnes per day.
The corporate acquired listed on the NSE SME Emerge Platform on October 11, 2023. For FY24, the Firm had reported whole revenue of ₹124.08 Cr and web revenue of ₹9.45 Cr.
Disclaimer:- This story has not been edited by SugerMint employees and supplied by the company. SugerMint is not going to be accountable in any means for the content material of this story.
| Are you an
Entrepreneur or Startup? Do you will have a Success Story to Share? SugerMint wish to share your success story. We cowl entrepreneur Tales, Startup Information, Ladies entrepreneur tales, and Startup tales |
Learn extra Press Releases at SugerMint. Comply with us on Twitter, Instagram, Fb, LinkedIn
