Interview with Ms. Riddhi Bhagat, Strategic Director, Bhagat Halwai

An interview with Ms. Riddhi Bhagat, Strategic Director, Bhagat Halwai

In an interview with Ms. Riddhi Bhagat, Strategic Director of Bhagat Halwai, we delve into her journey of mixing custom with innovation within the confectionery business.

With a wealthy legacy behind her, Riddhi shares insights on the model’s evolution, her strategic imaginative and prescient, and the significance of sustainability in fashionable enterprise practices.

Are you able to describe your position because the Strategic Director at Bhagat Halwai? What are your main duties?

Riddhi Bhagat: Because the Strategic Director, I’m actively engaged in shaping the way forward for our enterprise. I play an important position in operations and monetary discussions, not just for our current ventures but additionally for brand new development alternatives.

How do you keep knowledgeable about market traits and client preferences within the meals business? How do these insights affect your strategic choices?

Riddhi Bhagat: ⁠Thankfully, most of our prospects have a deep-rooted love for conventional sweets and meals, and their preferences stay constant. Nonetheless, I hold an in depth eye on gross sales traits to grasp shifting tastes and establish what’s gaining or shedding recognition.

I additionally actively take part in business seminars and exhibitions to discover new alternatives and improvements. These insights allow me to make knowledgeable choices about enlargement, product choice, and which choices to proceed or section out.

In an more and more digital world, how has Bhagat Halwai tailored its advertising and gross sales methods to achieve a broader viewers?

Riddhi Bhagat: ⁠By leveraging on-line platforms like Amazon, our personal web site, and the devoted efforts of our social media advertising crew, we’ve efficiently expanded our attain past India.

Now, our most beloved mithai are only a click on away, permitting prospects each at dwelling and overseas to savor our delicacies with ease.

Are you able to share an expertise the place you needed to navigate a disaster inside the enterprise? What classes did you study from that have?

Riddhi Bhagat: Working with karigars from numerous state backgrounds brings its personal set of challenges. Their distinctive approaches and, at occasions, overconfidence can result in resistance in following directions or respecting the hierarchy, making implementation troublesome.

I skilled this firsthand when an analogous difficulty disrupted our operations simply days earlier than Diwali, resulting in surprising setbacks.

This taught me a useful lesson: at all times have a Plan B prepared fairly than relying solely on the flawed palms for vital duties. It’s about anticipating challenges and staying ready to make sure easy operations, irrespective of the circumstances.

What rising traits do you foresee within the sweets and snacks business, and the way is Bhagat Halwai making ready to adapt to those adjustments?

Riddhi Bhagat: Proper after the COVID interval, we noticed a refined shift in buyer preferences. Nonetheless, over the previous two years, these patterns have stabilized, returning to pre-pandemic decisions.

Relatively than attempting to cater to each want beneath one roof, I consider in segmenting our choices by means of devoted sub-brands:

• Bhagat Halwai captures the essence of conventional mithai, namkeen, chaat, and meals.
• Binge on Baked is devoted to baked delights, interesting to a distinct segment viewers.
• Atha is our premium model, specializing in luxurious mithai and stylish gifting options.

This strategic segmentation allows us to serve every buyer section with precision and excellence, staying true to our legacy whereas embracing fashionable tastes.

As we conclude our dialog, Riddhi Bhagat’s ardour for her craft and dedication to excellence shine by means of. Her management at Bhagat Halwai not solely honors custom but additionally paves the way in which for a candy and sustainable future.

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