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Watches of Switzerland (LSE: WOSG) shares look like again on buyers’ must-have lists, up 55% over the previous 5 years. That features a sharp 15% soar Thursday (14 Might), on the again of a buying and selling replace forward of full-year outcomes — due 14 July.
We’re nonetheless a 13% fall over 5 years. And the share value is down greater than 60% since these giddy heights across the finish of 2022. But it surely did seem like the inventory had been getting a bit over-hyped on the time. And a development inventory’s second wind can usually be the true factor.
So are we firstly of a sustainable long-term upwards spell now? Let’s dig into this newest replace.
Full-year highlights
“FY26 marks one other 12 months of file income efficiency, up 13% in fixed foreign money to £1.8 billion, with development accelerating throughout the enterprise and robust underlying momentum as we proceed to scale … The US continues to be the first engine of development, with income up 24% in fixed foreign money to $1.24 billion and now accounts for over half of group gross sales.”
— Brian Duffy, Watches of Switzerland CEO
Full-year income rose 13% to £1,828m, at fixed foreign money — or 11% at precise change charges. Luxurious watch income gained 13%, with luxurious jewelry income up 18% — each at fixed foreign money.
Administration expects full-year adjusted EBIT within the vary of £152m to £155m, and that’s higher than earlier steerage.
Internet debt on the finish of the 12 months got here in at £57m, which is a good bit decrease than the £96m on the finish of the earlier 12 months. However that does transfer the corporate from a marginal internet money place two years in the past, after the acquisition of Roberto Coin and Hodinkee in fiscal 2025 and Deutsch & Deutsch this 12 months.
Enlargement, particularly funded by debt, can want a watch saved on it. However these are comparatively small money owed for a corporation with a £1.4bn market cap. So I’m probably not involved proper now.
Ought to buyers contemplate shopping for?
Increased gold costs have been inflating prices within the luxurious merchandise market, and that’s been squeezing margins over the previous couple of years. The corporate, nonetheless, does anticipate an increase in adjusted EBIT margin within the 2026-27 12 months of 40-80 foundation factors.
However we actually do must control value pressures — particularly contemplating the significance of the US market, and the considerably erratic US tariff outlook.
The large query for me is whether or not the present valuation permits enough security room to cowl present uncertainties.
Forecasts put the price-to-earnings ratio at 15 (adjusted for the most recent share value soar). And that may drop to 11.8 based mostly on expectations out to 2028.
Discretionary spending
We have to take into account that spending on luxurious items could be fickle. And any prolonged new spell of inflation might result in weaker demand.
Nonetheless, when geopolitical turmoil lastly subsides, right now’s valuation might transform a cut price. This actually might be a pivot level for Watches of Switzerland shares. And I believe development buyers with a little bit of threat urge for food might do properly to contemplate this one.

