An interview with Priya Saini, an Account Supervisor – PR & Shopper Servicing at Veritas Repute PR Pvt Ltd
In an insightful interview with Priya Saini, an achieved Account Supervisor specializing in PR and Shopper Servicing at Veritas Repute PR Pvt Ltd, we delve into the dynamic world of public relations.
Priya shares her experiences navigating consumer relationships, crafting compelling narratives, and the evolving panorama of media. Her experience sheds mild on the important function of efficient communication in constructing and sustaining model status.
Inform us somewhat about your self
Priya Saini: My journey into the world of media started with a deep curiosity about storytelling and public narratives.
I maintain a Grasp’s in Mass Communication from Guru Jambheshwar College, Hisar, and a Postgraduate Diploma in English Journalism from the celebrated Indian Institute of Mass Communication (IIMC). I additionally accomplished my BA Honors from Kamala Nehru School, College of Delhi.
My skilled profession started with internships and quick stints at Excellent Relations and Epistle Communications, the place I dealt with shoppers like Microsoft, Apollo Tyres, and Renault.
Over time, I advanced from a PR trainee to holding management positions at JBC, Prose Built-in, and ultimately Veritas Repute PR.
In 2023, I used to be entrusted with the accountability to start out the Delhi workplace of Veritas Repute PR—a major milestone that displays not solely my progress but in addition my entrepreneurial spirit inside the company house.
At present, I function the Account Supervisor for PR & Shopper Servicing, main communications for main BFSI shoppers like PNB MetLife, IBAI, TIW Capital, and Future Generali India Life Insurance coverage.
The crowning moments of my profession thus far have been successful PR Rising Star of the Yr 2025 on the Davos Communication Summit by WCFA and being named Communication Persona of the Yr 2025 at BW Advertising and marketing Excel.
Via my work, I’ve pushed PR methods, secured top-tier media alternatives, and executed high-impact campaigns. I’ve additionally labored to combine PR with digital, resulting in a pointy rise in consumer visibility on platforms like LinkedIn and Twitter.
Inform us about Veritas Repute PR
Priya Saini: Veritas Repute PR Pvt. Ltd. is a distinguished Indian Public Relations agency specializing in 360° strategic communications.
Established in 2017 and headquartered in Mumbai, the company has expanded its footprint throughout India, together with the institution of its Delhi workplace in 2023.
With a staff of 11–50 professionals, Veritas Repute PR affords a complete suite of providers tailor-made to satisfy the various communication wants of each giant enterprises and startups.
Business Experience: Veritas Repute PR has carved a distinct segment in sectors resembling BFSI, Fintech, Pharma, and Startups.
The agency’s deep understanding of those industries permits it to supply specialised communication methods that resonate with goal audiences and stakeholders.
Notable Achievements: Acknowledged because the “Rising PR Consultancy of the Yr” by Fulcrum Awards in 2019.
Efficiently executed high-stake PR campaigns and managed complicated communication crises for shoppers throughout 28 states in India.
Management: The agency is led by Managing Director Hemant Batra, whose in depth expertise in PR and deep understanding of the BFSI sector have been instrumental in shaping the corporate’s strategic course.
What service(s) or product(s) do you provide?
Priya Saini: Core Companies: Company Repute Administration: Crafting and sustaining a constructive public picture for shoppers via strategic communication efforts.
Media Relations: Constructing and nurturing relationships with media retailers to make sure favorable protection and visibility.
Disaster Communication: Growing and implementing methods to successfully handle and mitigate communication throughout crises.
Digital PR: Leveraging digital platforms to boost model presence and interact with goal audiences.
Social Media Administration: Creating and managing content material throughout social media channels to foster group engagement and model loyalty.
Thought Management: Positioning shoppers as trade leaders via insightful content material and strategic talking alternatives.
What’s your mission and imaginative and prescient on the outset?
Priya Saini: Mission: To construct genuine, credible, and provoking model tales that make a significant impression.
Imaginative and prescient: To grow to be one in all India’s most trusted names in public relations by mixing creativity, technique, and empathy in each consumer engagement.
What have been a few of your failures, and what have you ever discovered from them?
Priya Saini: Early in my profession, I typically underestimated the significance of process-driven communication methods. Relying solely on creativity wasn’t all the time sufficient.
These experiences taught me to stability imaginative and prescient with execution, and instinct with perception. I’ve since discovered to steer with each technique and coronary heart.
Priya Saini’s insights underscore the significance of adaptability and creativity in PR. As she continues to form consumer narratives at Veritas Repute PR, her ardour for the trade and dedication to excellence function an inspiration for aspiring PR professionals.
This dialog not solely highlights her journey but in addition emphasizes the very important function of strategic communication in immediately’s fast-paced media surroundings.
| Are you an
Entrepreneur or Startup? Do you’ve gotten a Success Story to Share? SugerMint want to share your success story. We cowl entrepreneur Tales, Startup Information, Ladies entrepreneur tales, and Startup tales |
Learn Success story of Indian entrepreneurs & startups at SugerMint. Comply with us on Twitter, Instagram, Fb, LinkedIn
