An interview with Simran Sainani, Founder and CEO of Curl Care
Simran Sainani, Founder and CEO of Curl Care, is on a mission to empower folks to embrace their pure curls in a rustic the place straight hair has lengthy dominated magnificence norms.
What started as a private journey of hair acceptance through the lockdown has grown right into a thriving homegrown model that gives cruelty-free, efficient options tailor-made particularly for curly and wavy hair.
On this unique dialog, Simran shares the inspiration behind Curl Care, the model’s distinctive method to curl-friendly formulations, and her imaginative and prescient for taking the motion international.
What impressed you to start out Curl Care, and the way did your private hair journey form the model?
Simran Sainani: Curl Care was born out of my private struggles and triumphs with managing my naturally curly hair.
For years, I subjected my curls to harsh chemical therapies to align with societal magnificence requirements, solely to comprehend through the lockdown that embracing pure hair might be liberating.
My deep analysis on curl administration throughout this time impressed me to create Curl Care—a model that empowers people to like their pure curls and offers efficient, cruelty-free options tailor-made for curly and wavy hair.
How does Curl Care cater particularly to the wants of curly and wavy hair in India?
Simran Sainani: With 60% of the Indian inhabitants having naturally curly hair, Curl Care addresses the distinctive challenges confronted by this neighborhood.
Our merchandise are particularly designed to sort out widespread points reminiscent of dryness, frizz, and manageability with out resorting to artificial components or dangerous chemical substances.
From our Untangled Shampoo to the Outline & Shine Curl Cream, every product is expertly formulated to boost and nurture curls.
Moreover, we provide consultations and personalised steerage to assist prospects higher perceive and care for his or her distinctive hair textures.
How does Curl Care leverage social commerce and its unique salon to attach with prospects?
Simran Sainani: We closely depend on social commerce to have interaction with our audience, leveraging platforms like Instagram and Fb to share hair care ideas, educate on curl administration, and promote our merchandise.
This method permits us to construct a robust neighborhood of curl lovers. Moreover, our unique salon in Thane, Mumbai, affords a one-of-a-kind expertise the place prospects can obtain skilled steerage and coverings tailor-made to their particular wants. This twin method ensures that we join with prospects each on-line and offline.
What are your future plans for Curl Care, particularly by way of worldwide enlargement?
Simran Sainani: Our imaginative and prescient for Curl Care extends past India. We intention to take our message of self-love and pure magnificence to a worldwide viewers by increasing our product line and presence internationally.
By persevering with to supply modern, cruelty-free, and efficient hair care options, we hope to encourage people worldwide to embrace and have fun their pure hair textures.
Our future contains scaling our Direct-to-Shopper mannequin, growing accessibility, and fostering a neighborhood of empowered curl lovers globally.
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