Picture supply: Getty Pictures
Regardless of just a few wobbly moments (April, anybody?), many UK shares have been charging forward in 2025. For the way lengthy it will proceed is unattainable to say — we would even be on the cusp of a monumental collapse in each costs and sentiment.
However this uncertainty doesn’t cease me from drawing up an inventory of firms I’d love to purchase at decrease costs if/when the tide turns.
What I search for
Now, I don’t ask for a lot. I’m not bothered about attempting to foretell the subsequent tech unicorn. Calling that appropriately could be good. However the chance of doing so is (very) small.
As a substitute, I search for high-quality companies that stand a very good probability of rising my wealth over the long run. I say ‘good probability’ as a result of there are not any ensures. Previous efficiency doesn’t dictate future returns.
Nevertheless it does rely for one thing.
In follow, this implies gravitating in the direction of companies with nice manufacturers, a market-leading place and fats margins.
It means searching for companies in advantageous monetary fettle.
And it means searching for firms with sensible methods for rising income and income going ahead.
Prime of the UK share pops
One instance is fantasy figurine maker Video games Workshop (LSE: GAW).
The Warhammer 40,000 proprietor has been a spectacular funding over the long run. Even as we speak, its scores on conventional monetary metrics blow most UK shares out of the water. It additionally satisfies the entire traits described above, at the very least for my part.
However I’m not alone in considering this. Tellingly, CEO Kevin Rountree purchased nearly £400,000 of inventory firstly of August. He’s put related quantities to work on the similar time in earlier years.
Certain, he received’t be brief of some bob. However I’d say it’s a very good signal if somebody with a entrance row seat for an organization’s efficiency is rising his stake.
No positive factor
Naturally, issues might unravel for Video games Workshop as a lot as they may for any listed firm. Certain, followers have continued to pay for units regardless of the cost-of-living disaster. However this won’t proceed. Inflation is effervescent away and who is aware of what Chancellor Rachel Reeves could reveal in her forthcoming Funds.
We additionally have to maintain the valuation in thoughts. A price-to-earnings (P/E) ratio of 27 for the present monetary yr is excessive. And highly-valued shares are usually hit the toughest when markets tumble. I’d desire to purchase if the P/E sank to being within the excessive teenagers or decrease.
However these issues are exactly why the £4.8bn cap isn’t the one UK firm I’ve been working the rule on. To mitigate threat, I’m additionally searching for ‘better of the very best’ shares in different sectors.
This safety-in-numbers method — in any other case often called diversification — received’t cease the ache utterly if markets head decrease. However it could be sufficient to forestall me from making any foolish, impulsive selections if one or two actually endure.
Staying cautious
Share costs appear to have change into more and more indifferent from financial actuality this yr. Maybe it will proceed till 2026, maybe ‘it truly is totally different this time’.
Personally, I’m not satisfied. Human psychology and fundamental economics dictate that each occasion ends sooner or later. Considering forward and contemplating the worst-case situation — and easy methods to make the most of it — appears prudent to me.

