Nationwide, twenty seventh September 2025: Three cities. Three weekends. One technology unmuted. What began as a beat dropped on the streets exploded right into a cultural takeover as Max URB_N and Spotify joined forces for India’s first fashion-led rap live performance collection — the Max URB_N Unmute: South Tour. From Kochi to Hyderabad to Chennai, the South didn’t simply hear rap, it lived it.
The lineup was hearth — Child Jean, Kayden Sharma, and Chennai’s very personal Paal Dabba — artists who’ve already carved their place in India’s rap soundscape with over 45.2 lakh month-to-month Spotify listeners. However their dwell units hit completely different.
Crowds packed in by the hundreds, spitting verses again phrase for phrase, proving that South Indian hip-hop isn’t rising anymore — it has arrived. Including to the warmth was an unique anthem created for the tour, mixing native rhythms, road slang, and fearless self-expression into an instantaneous generational banger.
The South Tour wasn’t simply in regards to the music. It blurred strains between stage and road, with immersive Max URB_N pop-ups and interactive fan moments turning each cease right into a cultural playground. For 3 weekends, vogue, music, and id collided within the loudest means attainable.
“With Max URB_N, our ambition has all the time been to be a part of youth tradition in its truest type,” mentioned Sumit Chandna, Deputy CEO, Max Style. “Rap provides us that bridge: it’s genuine, it’s unapologetic, and it’s native.
With the South Tour that includes Paal Dabba, Child Jean, and Kayden Sharma, we’re not simply placing on a present; we’re constructing a stage the place younger India can see themselves — loud, proud, and unmuted.”
Sumit added, “We’re shaping a brand new cultural house the place vogue and music collide. From launching an unique rap anthem to collaborating with Alaya F on IYKYDK — a Gen Z narrative — the model has been steadily setting a brand new benchmark each season.
Now, by taking it to the subsequent stage with a multi-city rap tour showcasing essentially the most genuine voices in hip hop, we’re making a cultural second that places URB_N on the coronary heart of youth id, the place type and sound meet.”
Arjun Ravi Kolady, Head of Gross sales – Spotify India, mentioned: “Spotify has lengthy championed native hip-hop and rising voices. This isn’t new for us — it’s a part of our DNA. Partnering with Max URB_N for the South Tour takes that dedication additional, creating an intersection of sound and magnificence that resonates deeply with Gen Z.
Gabhri, MC Hari, and Vengayo embody the uncooked power of the South, and this platform ensures their tales journey louder, prouder, and additional than ever earlier than.”
What Max URB_N and Spotify have sparked is larger than a tour. It’s a cultural benchmark — the place type meets sound, and a whole technology refuses to remain muted.
ABOUT MAX FASHION INDIA:
Max Style, recognized for ‘on a regular basis vogue’, is the largest vogue model throughout the Center East and India. Opening its first retailer within the Center East in 2004, the model has grown at an exceptional tempo and now has a footprint in over 19 international locations globally.
In India, at the moment with 520+ shops & presence throughout 210+ cities, Max is the biggest household vogue model not solely within the Center East but in addition in India within the shortest span of time.
Style’s model imaginative and prescient is to “democratize vogue” for the up to date center class by providing world vogue traits at amazingly reasonably priced costs.
It enjoys common attraction throughout younger households in addition to millennials, who are usually not solely style conscious however tech-savvy, due to a well-balanced portfolio throughout Attire, Footwear & Equipment for Males, Ladies & Youngsters.
Max Style is a real omnichannel model with an impressive On-line buying expertise by the maxfashion.com web site in addition to an attractive app which is loved by tens of millions of customers.
Disclaimer:- This story has not been edited by SugerMint workers and offered by the company. SugerMint is not going to be accountable in any means for the content material of this story.
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