New Delhi [India], June 8 (ANI): Market intelligence analysis agency Counterpoint Analysis has lowered world smartphone cargo forecast for 2025. It has revised down its 2025 world smartphone cargo progress forecast to 1.9 per cent year-on-year from 4.2 per cent, citing uncertainties surrounding US tariffs.
Nonetheless, most areas will nonetheless possible see progress, besides North America and China, based on Counterpoint Analysis’s newest Market Outlook Smartphone Cargo Forecast Report.
Value will increase from price pass-throughs stay a key point of interest, though the tariff state of affairs stays fluid and unpredictable.
Commenting on the revised forecast, Affiliate Director Liz Lee commented, “All eyes are on Apple and Samsung due to their publicity to the US market. Though tariffs have performed a job in our forecast revisions, we’re additionally factoring in weakened demand not simply in North America however throughout Europe and components of Asia.”
Lee added, “We nonetheless anticipate constructive 2025 cargo progress for Apple pushed by the iPhone 16 collection’ sturdy efficiency in Q1 2025.”
Furthermore, premiumisation developments stay supportive throughout rising markets like India, Southeast Asia and Gulf nations – these are long-term tailwinds for iPhones, based on Lee.
Counterpoint Analysis’s present forecasts assume a comparatively steady tariff atmosphere by 2025, though the escalating rhetoric and uncertainty round commerce coverage might considerably affect producer’s pricing methods, provide chain planning, and, in the end, shopper demand.
Commenting on projections for world smartphone cargo progress in 2025, Affiliate Director Ethan Qi stated, “The intense spot this 12 months – once more – will possible be Huawei. We’re seeing an easing round sourcing bottlenecks for key elements no less than by the remainder of the 12 months, which ought to assist Huawei seize substantial share within the mid-to-lower-end segments at house.” (ANI)
