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StockWaves > Global Markets > Is there worth in Baltic Classifieds — a hovering development inventory that brokers are shopping for?
Global Markets

Is there worth in Baltic Classifieds — a hovering development inventory that brokers are shopping for?

StockWaves By StockWaves Last updated: July 20, 2025 4 Min Read
Is there worth in Baltic Classifieds — a hovering development inventory that brokers are shopping for?
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Contents
A diversified enterpriseA take a look at the numbersMy verdict

Picture supply: Getty Photographs

Baltic Classifieds Group (LSE: BCG) is a lesser-known FTSE 250 development inventory that jumped 7% this week. The rally adopted an Chubby score from Barclays final week and a Purchase score from Financial institution of America on Monday (14 July).

So what’s all of the fuss about?

I made a decision to dig a bit deeper.

A diversified enterprise

Because the title suggests, Baltic Classifieds runs a collection of on-line labeled portals throughout the Baltic states. Its websites record all the things from vehicles and property to jobs and common gadgets in Estonia, Lithuania, and Latvia.

It’s fairly a dominant participant in these markets, benefiting from community results that make it robust for brand new rivals to problem.

The financial outlook for the area additionally appears to be like fairly supportive. Lithuania and Latvia have loved regular wage development alongside comparatively low inflation, serving to to maintain shopper demand. In the meantime, Estonia continues to see wholesome worldwide demand for its tech and digital providers.

Granted, inflation is predicted to stay cussed in elements of the area this yr. Even so, most forecasts level to a broader financial restoration over the subsequent 12 months, which might preserve promoting spend flowing – excellent news for Baltic Classifieds.

A take a look at the numbers

The group has a market cap of £1.78bn, with shares buying and selling close to 370p. It’s up round 125% over the previous 5 years, reflecting its constant efficiency.

Financially, the corporate seems stable. Diluted earnings per share (EPS) rose a robust 38.6% yr on yr, whereas annual income development got here in at 12%. Its web margin sits at a hefty 54%, which is spectacular even by tech requirements.

However that high quality comes at a value. Baltic Classifieds trades on a ahead price-to-earnings (P/E) ratio of 30 and a price-to-book (P/B) ratio of 6. However that’s regular for high-growth shares, signalling that buyers are keen to wager on future earnings.

And never with out cause – administration is guiding for income to climb to round £117m by 2028, from roughly £70m at present. Earnings are forecast to hit 17p per share in three years – a close to 70% rise from present ranges. 

But when upcoming earnings fail to impress, the share value might take a pointy dive. Possibly that’s why analysts are taking a cautious method. The common 12-month value goal sits at simply 387p, solely round 4.4% above the present value.

My verdict

It’s onerous to argue with heavyweight brokers like Barclays and Financial institution of America, who clearly see one thing engaging right here. Baltic Classifieds appears to be like like a steady, well-managed enterprise on a good development trajectory.

That stated, it pays a negligible dividend, so there’s no instant earnings stream. And with the shares already pricing in a good chunk of that development, the forecast doesn’t look particularly compelling to me.

Given the wide selection of probably extra profitable choices elsewhere on the FTSE 250 – many providing each development and earnings – Baltic Classifieds wouldn’t be my first choose proper now. Whereas it would swimsuit buyers looking for publicity to rising European markets, I’m personally searching for alternatives with stronger catalysts and higher worth.

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