Jeff Bezos is reshaping rocket maker Blue Origin with Amazon.com Inc.’s AMZN demanding company tradition as he seeks to speed up the corporate’s progress in opposition to Elon Musk’s SpaceX.
What Occurred: The world’s third-richest individual has appointed former Amazon executives in key management positions, together with CEO Dave Limp, who joined in late 2023. A number of different Amazon veterans now occupy C-suite roles, bringing the tech big’s aggressive administration fashion to the house enterprise.
This cultural transformation has already produced important adjustments. In February, about 10% of Blue Origin’s 10,000-plus workforce was laid off regardless of January’s profitable New Glenn rocket launch, the corporate’s first orbital mission. In the meantime, staff report longer working hours, with some moved to everlasting 50-hour weeks and badge scanners monitoring attendance.
“We grew and employed extremely quick up to now few years, and with that progress got here extra forms and fewer focus than we wanted,” Limp instructed staff in an electronic mail obtained by the Monetary Occasions.
Blue Origin didn’t instantly reply to Benzinga‘s request for remark.
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Why It Issues: Blue Origin lags considerably behind SpaceX, which has reached orbit greater than 450 instances in comparison with Blue Origin’s single success. The corporate spends roughly $2 billion yearly whereas producing simply over $1 billion in income, in response to the report.
Bezos, who stepped down as Amazon CEO in 2021, has taken a extra lively position at Blue Origin.
The corporate can be making headlines with its passenger house tourism enterprise. This spring, Blue Origin will launch its first all-woman crew, together with Bezos’ fiancée Lauren Sánchez, pop star Katy Perry, and CBS journalist Gayle King.
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