Shares of Altria Group, Inc. (NYSE: MO) fell 6% on Thursday after the corporate launched its third quarter 2025 earnings outcomes. Revenues missed expectations whereas earnings got here in line. The corporate raised its steerage for the total 12 months of 2025. Listed below are the primary takeaways from the report:
Income decline, earnings development
In Q3 2025, Altria’s web revenues decreased 3% year-over-year to $6 billion, primarily as a consequence of decrease revenues in each its segments. Reported earnings per share elevated 5.2% to $1.41. Adjusted EPS rose 4% to $1.45.
Section income declines
In Q3, revenues within the Smokeable Merchandise phase decreased practically 3% YoY to $5.4 billion, primarily as a consequence of decrease cargo quantity and better promotional investments, partly offset by increased pricing. Home cigarette cargo quantity fell 8.2%, primarily because of the development of disposable e-vapor merchandise and discretionary earnings pressures on prospects. Discretionary earnings pressures have led to development within the low cost phase, the place there seems to be room for enlargement in an inflationary surroundings.
Marlboro’s retail share of the overall cigarette class dropped by 1.2 share factors to 40.4%. The model’s share of the premium phase grew by 0.3 share factors to 59.6%.
Revenues within the Oral Tobacco Merchandise phase declined practically 5% to $689 million, pushed by decrease cargo quantity and a better proportion of on! cargo quantity relative to MST versus the prior 12 months, partly offset by increased pricing. Home cargo quantity fell 9.6% within the quarter.
Within the US, the nicotine pouch class grew to 55.7% of the oral tobacco class, up 11.1 share factors YoY. on!’s share of the nicotine pouch class dropped 4.1 share factors to fifteen.6%.
Raised outlook
Altria raised the decrease finish of its outlook for full-year 2025 and now expects adjusted EPS of $5.37-5.45, which represents YoY development of three.5-5.0%.

