Hours earlier than hours the Air India airplane crash, a front-page advert within the Mid-Day newspaper on June 12 featured an Air India plane. The positioning of the plane within the advert was a wierd and unhappy coincidence.
Flight AI171, a Boeing 787 Dreamliner heading from Ahmedabad to London Gatwick, crashed shortly after take-off. Out of 242 individuals on board, just one survived.
The identical morning, the Mid-Day advert promoted KidZania’s Father’s Day weekend occasion. The newspaper was featured within the newspaper distributed throughout Gujarat.
It confirmed an Air India airplane popping out of home windows over a cartoon metropolis, inviting children to play pilot or cabin crew.
After the crash, many readers felt the cheerful picture now appeared haunting. Folks on social media had been shocked by the timing, however all agreed the advert was deliberate prematurely and purely coincidental.
Nobody blamed KidZania or the newspaper. Nonetheless, the timing left many feeling unsettled. Whereas the advert was meant to be playful, it turned eerie when Flight AI171 crashed simply hours later.
One social media consumer wrote whereas sharing the advert, “Similar airline. Similar visible. How surprising & mysterious.”
Whereas discovering the coincidence “unbelievable”, one consumer questioned, “Was {that a} signal?”
Some known as it the “top of coincidence” whereas others discover it “surprising”.
“The in any other case innocent front-page KidZania advert in Mid-day at present depicting the theme park has understandably created a flutter on-line in view of the Air India airplane crash in Ahmedabad. Some say it was prophetic,” wrote one other consumer.
KidZania pauses advert
The picture within the Mid-Day advert was a part of a deliberate summer time marketing campaign by KidZania, nowhere linked to the Air India crash. In keeping with KidZania India, the plane within the advert represents their Aviation Academy, run in partnership with Air India. It’s utilized in all their centres globally.
This indoor theme park for kids lets children role-play real-life jobs like pilots, medical doctors and cooks. The Air India Academy at KidZania’s Mumbai and Noida centres assist kids find out about aviation by means of enjoyable, hands-on actions.
After the Flight AI171 crash, KidZania expressed deep sorrow and supplied condolences to the affected households. They clarified that the advert had been submitted a lot earlier.
“The commercial was submitted nicely earlier than the unlucky occasion, as a part of a pre-planned summer time marketing campaign. We stay delicate to this tragedy and have paused any additional promotion of the mentioned visible,” the corporate advised NDTV.
