Marusho Hotta Shares Soar 9% On “Bitcoin Japan” Rebrand Plan

Marusho Hotta shares surged 9% after saying it should rebrand to ”Bitcoin Japan,” positioning it as a significant Bitcoin treasury participant.

The transfer follows the acquisition of a controlling stake by US-based crypto custody agency Bakkt Holdings in June and a pivot to Bitcoin treasury operations, sending the replenish 1,258% since Aug. 4 

Its identify might be modified throughout a shareholder assembly on Nov. 11, it stated in a press launch, which added that its English identify might be modified to “Bitcoin Japan Company.”

Marusho Hotta shares are buying and selling at 720 yen ($4.84) as of 1:15 a.m. EST, up from simply 53 yen on Aug. 4, in accordance with Google Finance.

Marusho Hotta share worth (Supply: Google Finance)

Bakkt Seeks To Create A Main Bitcoin Treasury Firm In Japan

Based in 1861, Marusho Hotta is one among Japan’s best-known kimono makers and textile producers. The corporate additionally operates a variety of latest and hybrid trend manufacturers. 

Nonetheless, years of falling gross sales and flat buying and selling on the Tokyo Inventory Change opened the door for the Tokyo-based RIZAP Group to take over the textile producer in 2017. Following this takeover, the corporate’s shares continued to commerce flat till this 12 months.

New Administration Will Lead Marusho Hotta’s Bitcoin Treasury Technique

Within the launch, the agency confirmed that Bakkt Worldwide President Phillip Lord might be Marusho Hotta’s new CEO underneath its “Bitcoin Japan” rebranding. In the meantime, Bakkt Holdings co-CEO Akshay Naheta will assume the brand new function of Chairman of the Board of Administrators. 

The corporate believes that the brand new administration would “additional align the pursuits of administrators and shareholders,” in accordance with the discharge. This, the corporate added, may also assist it “obtain a medium- to long-term enchancment in company worth.” 

Metaplanet Nonetheless Leads The Cost

Marusho Hotta is the most recent Asian agency to announce plans to create a Bitcoin treasury. Earlier this 12 months, a Tokyo Change-listed artificial yarns producer known as Kitabo additionally stated it plans to purchase Bitcoin in addition to enter the crypto and real-world asset (RWA) sectors. It added that it plans to purchase roughly $5.4 million price of BTC as a part of its debut within the BTC treasury market.

Each Marusho Hotta and Kitabo are following the lead of Metaplanet, which is the most important company Bitcoin holder in Asia and is ranked because the fifth-biggest BTC treasury globally. 

Information from Bitcoin Treasuries reveals that Metaplanet holds 25,555 BTC on its stability sheet. 

High ten largest BTC treasuries (Supply: Bitcoin Treasuries)

That locations Metaplanet above the Peter Thiel-backed agency Bullish with its stockpile of 24,300 BTC, and ranks it one place underneath Bitcoin Normal Treasury Firm with its reserves of 30,021 BTC. 

Metaplanet’s newest Bitcoin acquisition was per week in the past on Sept. 22. With this BTC purchase, the agency added one other 5,419 cash for round $632.53 million, in accordance to the corporate’s CEO Simon Gerovich. 

That was the most important single Bitcoin buy in Metaplanet’s historical past, the CEO added. It was additionally the primary tranche of the proceeds from the corporate’s public providing, and was the acquisition that pushed Metaplanet into the highest 5 listing of the most important Bitcoin treasuries globally, he stated on X. 

Largest single Bitcoin buy in our historical past. This marks the primary tranche of proceeds from our public providing, lifting Metaplanet to #5 globally in company Bitcoin holdings. pic.twitter.com/F6z0bQABcK

— Simon Gerovich (@gerovich) September 22, 2025

Regardless of being ranked within the prime 5 listing of the most important company BTC holders globally, Metaplanet’s share worth has tumbled within the final week. Information from Google Finance reveals that the agency’s inventory plummeted over 42% within the final month. This drop continued in at this time’s Asia buying and selling session, with the corporate’s share worth falling over 1%. 

In the meantime, BTC’s worth has climbed over 3% up to now month and greater than 2% up to now 24 hours, in accordance to CoinMarketCap. 

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