Perplexity AI is launching a revenue-sharing program for publishers because it faces criticism and lawsuits over using media content material in its AI search outcomes. The corporate has put aside $42.5 million for this system. This can permit publishers to earn cash when their content material drives visitors or is utilized in search outcomes and duties by way of Perplexity’s Comet browser and AI assistant.
Income will come from Comet Plus, a brand new $5 month-to-month subscription. Publishers will obtain 80% of the income, whereas Perplexity retains 20%. CEO Aravind Srinivas mentioned the objective is to make sure publishers receives a commission whereas AI improves on-line experiences.
Perplexity has beforehand partnered with retailers like Time and Fortune on ad-revenue sharing. Nevertheless, it additionally faces lawsuits from Dow Jones and the New York Publish for alleged copyright violations. It has additionally been accused by Cloudflare of bypassing protections to entry content material. Perplexity denies this cost, saying its AI solely fetches information at a consumer’s request.
The startup lately raised $100 million at an $18 billion valuation. It even made a $34.5 billion supply to amass Google’s Chrome browser. This got here amid hypothesis that Google could also be pressured to promote it in US antitrust proceedings.
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