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Reading: ‘Playbook for non-profit unicorns’: Serving to NGOs scale the startup means
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StockWaves > Business > ‘Playbook for non-profit unicorns’: Serving to NGOs scale the startup means
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‘Playbook for non-profit unicorns’: Serving to NGOs scale the startup means

StockWaves By StockWaves Last updated: August 18, 2025 5 Min Read
‘Playbook for non-profit unicorns’: Serving to NGOs scale the startup means
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Contents
Accelerator for non-profitsMindset Shift

A crew of entrepreneurs has come along with a singular thought to scale up non-profits with a start-up mindset.

The trio lately launched what they name “The Playbook for Non-profit Unicorns”. The playbook, basically a report, presents field-tested classes from non-profits and argues that India’s improvement sector is prepared for its personal tech-like inflection level.

Additionally Learn | How AI might create the primary one-person unicorn

Non-profit unicorns are organisations that affect one million individuals or 5 per cent of the goal person base meaningfully, Varun Aggarwal, co-founder of ‘Change Engine’ and ‘The Playbook for Non-Revenue Unicorns’. 

Aggarwal is a Massachusetts Institute of Know-how (MIT) alumnus who co-founded the job abilities testing agency Aspiring Minds, which was bought in 2019. The opposite two co-founders are Shubham Bansal, an IIT Delhi and EPFL Switzerland alumnus; and Shailendra Nath Jha, an entrepreneur and Indian College of Enterprise (ISB) alumnus.

Aggarwal spoke with LiveMint in regards to the playbook thought and why it issues. Whereas playbooks for tech startups abound, he says, there aren’t any for mission-driven non-profits tackling complicated social issues.

Additionally Learn | Silicon Valley is racing to construct the primary $1trn unicorn

Change Engine, via this ‘playbook,’ is altering that by serving to high-potential non-profits unlock scale with the identical readability and ambition as venture-backed startups, he says.

Change Engine, thorugh this ‘playbook’ is altering that—by serving to high-potential non-profits unlock scale with the identical readability and ambition as venture-backed startups, says co-founder Varun Aggarwal.

“The thought for the ‘Playbook for Non-profit Unicorns’ emerged from observing particular ache factors that non-profit founders had been going through. One of many challenges we noticed is that the non-profit founders had been operating unimaginable applications, impacting between 100 and 500 individuals, however they didn’t have a framework in place to succeed in tens of 1000’s to one million individuals. We realised that they lacked understanding about what it takes to scale the affect of a non-profit, benchmarks and what it could take to construct a non-profit unicorn,” Aggarwal says.

Accelerator for non-profits

Change Engine is a first-of-its-kind accelerator for non-profits. It helps distinctive founders in constructing non-profit unicorns—organisations that may meaningfully affect one million lives, Aggarwal says. 

The bigger goal is to determine high-potential founders via an accelerator program and work intently with them to search out scaling levers, check them, and set them as much as change into a non-profit unicorn.

However why deal with scaling up non-profits? Non-profits function the place there’s a market failure, says Aggarwal. 

“India boasts 100+ unicorns—startups valued greater than USD 1B—who’ve unlocked super financial alternatives. These corporations have reshaped industries and put India on the worldwide innovation map; we proceed to battle with urgent challenges. 12 per cent of India’s inhabitants, roughly 170 million individuals, nonetheless reside in excessive poverty,” Aggarwal stated.

Additionally Learn | The Palantir mafia behind Silicon Valley’s hottest startups

Though the general public and enterprise leaders usually misunderstand nonprofits, Aggarwal says they’re crucial enablers of systemic change and financial progress. He says nonprofit work has enabled many important nationwide transformations, comparable to UPI, reductions in toddler mortality charges, and ease of doing enterprise.

Non-profits are crucial enablers of systemic change and financial progress.

“We have now 45-50% of youngsters failing to attain primary studying outcomes, unemployment hovering at 7-8 per cent with solely 51 per cent of graduates being employable, and ladies’s workforce participation stagnating at 32 per cent. These aren’t area of interest issues requiring boutique options. As an alternative, they’re systemic failures demanding systemic interventions. That is the place non- earnings step in. And that’s the reason they should scale up,” he says.

Mindset Shift

The mindset shift, due to this fact, turns into elementary, he says. The startups naturally take a look at scale, however non-profits don’t achieve this naturally. So, via the time period ‘Non-profit Unicorns,’ we’re bringing in a brand new thought course of. The goal is to spark creativeness among the many founders and undertake a scale-first considering to handle systemic causes,” Aggarwal says.

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