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Polymarket is partnering with TKO Group Holdings to deliver real-time forecasting into stay battle broadcasts for the UFC (Final Preventing Championship) and Zuffa Boxing.
Polymarket would be the unique prediction market accomplice for the occasions and it’ll add a storytelling layer later to trace fan sentiment in real-time, in keeping with a Nov. 13 UFC weblog put up.
Polymarket And UFC Intention For Extra Fan Engagement
The partnership seeks to offer a extra participating expertise for followers. To that goal, Polymarket will energy the first-ever real-time “Fan Prediction Scoreboard” inside UFC broadcasts, in keeping with the weblog put up. This can present a visualization of how followers around the globe are forecasting every battle because it unfolds.
UFC 🤝 Polymarket | The @ufc has chosen to accomplice with @Polymarket as its Unique and Official Prediction Market.
Ringing within the partnership, solely at NYSE.
$TKO | @TKOGrp | @PolymarketSport | @shayne_coplan | @danawhite | @AriEmanuel pic.twitter.com/uz1RfGok20— NYSE 🏛 (@NYSE) November 13, 2025
It goals to “rework fan sentiment into a visual, data-driven narrative that measures the unofficial ‘pulse’ of the viewers,” the corporate mentioned.
“By bringing prediction markets to the published and area, we’re giving followers a brand new solution to be a part of the motion — not simply watching outcomes however watching the world’s expectations evolve with each spherical,” mentioned Polymarket founder and CEO Shayne Coplan.
TKO Group Holdings CEO and Govt Chair Ariel Emanuel mentioned the partnership with Polymarket will unlock “a brand new dimension of fan engagement” and rework ”passive viewership into lively participation.”
UFC and Polymarket will even collaborate to launch a brand new customized social sequence titled “Matchup Predictions – Who’s Subsequent?”
That sequence will run throughout the UFC’s social media channels, together with its Fb, Instagram, Threads, and X pages after every UFC occasion. The goal is to “spark social debate and engagement” that may create a “topical marketplace for Polymarket to host on their platform,” it mentioned.
Different Platforms Combine With Polymarket
Polymarket has launched a sequence of comparable partnerships lately.
It entered right into a multi-year settlement with PrizePicks, enabling the latter to combine regulated occasions contracts on its platform. It permits Polymarket to broaden its presence within the mainstream fantasy/sports-gaming house.
Information aggregators have additionally tapped Polymarket for its prediction market knowledge, with Yahoo Finance and Google Finance each saying that they are going to plug into Polymarket’s platform to broaden their knowledge choices.
Polymarket is now the unique prediction market accomplice of @YahooFinance
Deep integrations coming quickly 🔮 https://t.co/oOT8EbPtas
— Shayne Coplan 🦅 (@shayne_coplan) November 13, 2025
In June, Elon Musk’s X additionally introduced that Polymarket will change into its “official prediction market accomplice.”
The New York Inventory Change (NYSE) proprietor Intercontinental Change (ICE) has additionally introduced a strategic funding of as much as $2 billion into Polymarket. As a part of the funding, the change will change into a world distributor of Polymarket’s event-driven knowledge.
ICE’s funding announcement (Supply: ICE)
Polymarket Re-Enters The US Market
The sequence of recent partnerships comes as Polymarket re-enters the US market.
Coplan mentioned at Cantor Fitzgerald’s crypto convention that the US platform is “stay and operational” for choose customers.
The gentle relaunch is a milestone for the prediction markets platform, which was hit with an enforcement motion from the US Commodity Futures Buying and selling Fee (CFTC) in 2022. The regulator mentioned that Polymarket was working “event-based binary choices markets” with out registering as a swap execution facility or designated contract market (DCM).
As a part of the enforcement motion, Polymarket agreed to pay a civil financial penalty of $1.4 million. The corporate additionally restricted entry for US customers and moved operations primarily offshore.
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