Progressive Ayurveda model debuts with 4 distinct ranges mixing historical rituals with trendy science
Mumbai, thirtieth July 2025: Tira, Reliance Retail’s omni-channel magnificence vacation spot, unveils Puraveda, a progressive Ayurveda model that marks a major addition to its rising Personal Manufacturers portfolio.
Marrying historical Indian knowledge with the precision of contemporary science, Puraveda affords a recent, transformative tackle holistic magnificence and wellness.
Puraveda’s launch marks a major step in Tira’s mission to carry intentional, significant magnificence experiences to in the present day’s aware client.
Bhakti Modi, Co-founder & CEO of Tira, commented on the launch, “We’re thrilled to introduce Puraveda, a model that embodies the highly effective concord of India’s timeless wellness heritage and the precision of contemporary innovation.
At Tira, we goal to redefine magnificence by bringing ahead manufacturers that transcend aesthetics to encourage deeper connections with self-care. With Puraveda, we invite customers to embrace Ayurveda by means of thoughtfully formulated merchandise that make holistic magnificence actually accessible.”
The model’s fastidiously curated portfolio is rooted in custom but future-forward in formulation. It spans skincare, haircare, and physique care—crafted to raise on a regular basis rituals by means of cruelty-free, high-performance merchandise.
The model launches with a debut assortment that includes over 50 merchandise throughout 4 distinct, ingredient-led ranges:
- Dhara delivers deep nourishment, powered by Sandalwood, D-Panthenol, and Lavender
- Niyama encourages conscious rituals with Kumkumadi, Squalane, and Vetiver
- Sama fosters concord and calm, that includes Indian Rose, Tocopherol, and Hibiscus
- Urja energises and revitalises with Mogra, BHA, and Mulethi
Every vary is anchored in a signature synergy of Ayurvedic hero elements and clinically confirmed actives, delivering sensorial magnificence experiences which might be as indulgent as they’re efficient — a real celebration of steadiness, vitality, and well-being.
As Tira brings Ayurveda into the highlight with Puraveda, it reaffirms its imaginative and prescient of magnificence that’s as aware as it’s up to date.The Puraveda assortment can be out there throughout Tira shops and on tirabeauty.com
Disclaimer:- This story has not been edited by SugerMint employees and offered by the company. SugerMint won’t be accountable in any means for the content material of this story.
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