Shares of Signet Jewelers Restricted (NYSE: SIG) stayed pink on Monday. The inventory has gained 16% over the previous three months. The jewellery retailer delivered a powerful efficiency for the second quarter of 2026 on the again of its new technique, and offered an upbeat outlook for the total 12 months. As well as, it stays well-positioned for the vacation season, which is its most essential gross sales interval.
Sturdy Q2
Signet noticed progress in gross sales and earnings within the second quarter of 2026. Whole gross sales elevated 3% year-over-year to $1.53 billion, helped by progress within the style and providers classes. Earnings per share, on an adjusted foundation, grew 29% to $1.61 versus final 12 months.
Enterprise momentum and vacation season
In Q2, Signet’s same-store gross sales grew 2%, supported by a 2% progress in style and a high-single-digit progress in providers. The corporate’s deal with its three largest manufacturers – Kay, Zales, and Jared is paying off as they delivered a mixed same-store gross sales progress of 5% within the quarter.
Trend continues to be an essential class, with rising demand for lab-grown diamond (LGD) style items. LGD now accounts for 14% of style gross sales. At its key manufacturers, Signet is growing its assortment to go well with varied traits like layering or stacking, or for varied events like milestone gifting or self-purchase. These items are being provided at varied worth factors to satisfy the wants of shoppers searching for worth.
Signet believes it’s well-positioned for the vacation season with its merchandise, worth factors and advertising. On its earnings name, the corporate mentioned it’s considerably bolstering its LGD, males’s, and different trending class assortments in the important thing gifting worth factors of $200 to $500. Signet expects to see a three-fold enhance within the variety of LGD style items under $1,000 in comparison with final 12 months, and even larger progress within the worth factors under $500.
Raised outlook
Signet raised its steerage for the total 12 months of 2026 based mostly on its first-half efficiency and its third quarter expectations. Whole gross sales are actually anticipated to be $6.67-6.82 billion. Identical-store gross sales are actually anticipated to be down 0.75% to up 1.75%. Adjusted EPS is now anticipated to be $8.04-9.57.
For the third quarter of 2026, complete gross sales are anticipated to be $1.34-1.38 billion and same-store gross sales are anticipated to be down 1.25% to up 1.25%.

