Masayoshi Son, chairman and chief govt officer of SoftBank Group Corp., speaks on the SoftBank World occasion in Tokyo, Japan, on Wednesday, July 16, 2025.
Kiyoshi Ota | Bloomberg | Getty Photographs
Masayoshi Son is making his largest guess but: that his brainchild SoftBank would be the heart of a revolution pushed by synthetic intelligence.
Son says synthetic superintelligence (ASI) — AI that’s 10,000 occasions smarter than people — might be right here in 10 years. It is a daring name — however maybe not shocking. He is made a profession out of massive performs; notably, one was a $20 million funding into Chinese language e-commerce firm Alibaba in 2000 that has made billions for SoftBank.
Now, the billionaire is hoping to duplicate that success with a collection of investments and acquisitions in AI companies that can put SoftBank on the heart of a basic technological shift.
Whereas Son has been outspoken about his imaginative and prescient over the past 12 months, his pondering precedes a lot of his current bullishness, in line with two former executives at SoftBank.
“I vividly keep in mind the primary time he invited me to his house for dinner and sitting on his porch over a glass of wine, he began speaking to me about singularity – the purpose at which machine intelligence overtakes human intelligence,” Alok Sama, a former finance chief at SoftBank till 2016 and and president till 2019, advised CNBC.
SoftBank’s massive AI performs
For Son, AI appears private.
“SoftBank was based for what function? For what function was Masa Son born? It could sound unusual, however I believe I used to be born to understand ASI,” Son mentioned final 12 months.
Which will go some solution to clarify what has been an aggressive drive over the previous few years — however particularly the final two — to place SoftBank on the heart of the AI story.
In March, SoftBank additionally introduced plans to amass one other chip designer, Ampere Computing, for $6.5 billion.
ChatGPT maker OpenAI is one other marquee funding for SoftBank, with the Japanese large saying not too long ago that deliberate investments within the firm will attain about 4.8 trillion Japanese yen ($32.7 billion).
SoftBank has additionally invested in plenty of different corporations associated to AI throughout its portfolio.
“SoftBank’s AI technique is complete, spanning all the AI stack from foundational semiconductors, software program, infrastructure, and robotics to cutting-edge cloud companies and finish purposes throughout vital verticals akin to enterprise, schooling, well being, and autonomous methods,” Neil Shah, co-founder at Counterpoint Analysis, advised CNBC.
“Mr. Son’s imaginative and prescient is to cohesively join and deeply combine these parts, thereby establishing a robust AI ecosystem designed to maximise long-term worth for our shareholders.”
SoftBank’s inventory efficiency since 2017, the 12 months that its first Imaginative and prescient Fund was based.
There’s a frequent theme behind SoftBank’s investments in AI corporations that comes immediately from Son — specifically, that these companies must be utilizing superior intelligence to be extra aggressive, profitable, to make their product higher and their clients completely happy, an individual acquainted with the corporate advised CNBC. They might solely remark anonymously due to the sensitivity of the matter.
It began with and mind computer systems and robots
As SoftBank launched “SoftBank’s Subsequent 30-Yr Imaginative and prescient” in 2010, Son spoke about “mind computer systems” throughout a presentation. He described these computer systems as methods that might be taught and program themselves finally.
After which got here robots. Main tech figures like Nvidia CEO Jensen Huang and Tesla boss Elon Musk are actually speaking about robotics as a key software of AI — however Son was pondering about this greater than a decade in the past.
In 2012, SoftBank took a majority stake in a French firm known as Aldebaran. Two years later, the 2 corporations launched a humanoid robotic known as Pepper, which they billed as “the world’s first private robotic that may learn feelings.”
Later, Son mentioned: “In 30 years, I hope robots will change into one of many core companies in producing income for the SoftBank group.”
SoftBank’s guess on Pepper finally flopped for the corporate. SoftBank slashed jobs at its robotics unit and stopped producing Pepper in 2020. In 2022, German agency United Robotics Group agreed to amass Aldebaran from SoftBank.
However Son’s very early curiosity in robots underscored his curiosity for AI purposes of the longer term.
“He was in very early and he has been enthusiastic about this obsessively for a very long time,” Sama, who’s writer of “The Cash Entice,” mentioned.
Within the background, Son was cooking up one thing greater: a tech fund that might make waves within the investing world. He based the Imaginative and prescient Fund in 2017 with an enormous $100 billion in deployable capital.
SoftBank aggressively invested in corporations internationally with among the largest bets on experience hailing gamers like Uber and Chinese language agency Didi.
However investments in Chinese language know-how corporations and a few unhealthy bets on companies like WeWork soured sentiment for the Imaginative and prescient Fund because it racked up billions of {dollars} of losses by 2023.
Imaginative and prescient however unhealthy timing
The market questioned a few of Son’s investments in corporations like Uber and Didi, which had been burning by means of money on the time and had unclear unit economics.
However even these investments spoke to Son’s AI view, in line with the previous accomplice on the SoftBank Imaginative and prescient Fund.
“His thought again then was the primary introduction of AI could be self-driving vehicles,” the supply advised CNBC.
Once more this might be seen as a case of being too early. Uber created a driverless automotive unit solely to promote it off. As a substitute, the corporate has centered on different self-driving automotive corporations to deliver them onto the Uber platform. Even now, driverless vehicles are usually not widespread on roads, although business companies like these of Waymo can be found.
SoftBank nonetheless has investments in driverless automotive corporations, akin to British startup Wayve.
Timing clearly wasn’t on Son’s aspect. After document losses on the Imaginative and prescient Fund in 2022, Son declared SoftBank would go into “protection” mode, considerably decreasing investments and being extra prudent. It was right now that corporations like OpenAI had been starting to achieve steam, however nonetheless earlier than the launch of ChatGPT that might put the corporate on the map.
“When these corporations got here to go in 2021, 2022, Masa would have been in an ideal place however he had used all his ammunition on different corporations,” the previous Imaginative and prescient Fund exec mentioned.
“After they got here to age in 21, 22, the Imaginative and prescient Fund had invested in 5 – 6 hundred totally different corporations and he was not ready to put money into AI and he missed that.”
Son himself mentioned this 12 months that SoftBank wished to put money into OpenAI as early as 2019, however it was Microsoft that ended up changing into the important thing investor. Quick ahead to 2025, the Imaginative and prescient Fund — of which there are actually two — has a portfolio stacked filled with AI centered corporations.
However that interval was robust for buyers throughout the board. The Covid-19 pandemic, booming inflation and rising charges hit private and non-private markets throughout the board after years of free financial coverage and a tech bull run.
SoftBank did not see that point as a missed alternative to put money into AI, an individual acquainted with the corporate mentioned.
As a substitute, the the corporate is of the view that it’s nonetheless very early within the AI investing cycle, the supply added.
Danger and reward
AI know-how is fast-moving, from the chips that run the software program to the fashions that underpin widespread purposes.
Tech giants within the U.S. and China are battling it out to supply ever-advancing AI fashions with the purpose of reaching synthetic basic intelligence (AGI) — a time period with totally different definitions relying on who you converse to, however one which broadly refers to AI that’s smarter than people. With billions of {dollars} of funding going into the know-how, the danger is excessive, and the rewards might be even greater.
However disruption can come out of no the place.
This 12 months, Chinese language agency DeepSeek made waves after releasing a so-called reasoning mannequin that seemed to be developed extra cheaply than its U.S. rivals. The truth that a Chinese language firm managed the feat, regardless of all of the export restrictions for superior tech in place, rocked international monetary markets that had been betting the U.S. had an unassailable AI lead.
Whereas markets have since recovered, the potential of shock advances in know-how at such an early stage in AI stays an enormous danger for the likes of SoftBank.
“As with most know-how investments the important thing problem is to put money into the successful applied sciences. Lots of the investments SoftBank has made are within the present leaders however AI continues to be in its relative infancy so different challengers might nonetheless rear up from nowhere,” Dan Baker, senior fairness analyst at Morningstar, advised CNBC.
Nonetheless, Son has made it clear he needs to set SoftBank up with DNA that can see it survive and thrive for 300 years, in line with the corporate’s web site.
Which will go some solution to clarify the massive dangers that Son takes, and his conviction on the subject of explicit themes and firms — and the valuations he is keen to pay.
“He (Son) made some errors, however directionally he’s going in the identical driection, which is — he needs to ensure that he’s an actual participant in AI and he’s making it occur,” the previous Imaginative and prescient Fund exec mentioned.
