- Nationwide Waffle Day will now be formally celebrated on third Wednesday of July, yearly
- This yr the celebrations are scheduled for Wednesday, 16th July 2025
Mumbai, 11th July 2025: The Belgian Waffle Co, India’s largest waffle model, is gearing up for his or her largest annual property, Nationwide Waffle Day. They’ve repositioned the day to be the threerd Wednesday of July yearly, now on.
This yr the celebrations is scheduled on 16th July throughout their 660+ shops in 220+ cities. The model’s high-voltage pre-buzz marketing campaign, #WhatsYourDrill, taking inspiration from the core client behaviour, urges the model lovers to share their ritual for Nationwide Waffle Day.
The celebration will unfold nationwide redefining the dessert scene, with a full-scale marketing campaign that turns a easy date shift right into a cultural second.
To stir curiosity, the marketing campaign started with a intelligent hoax: Nationwide Waffle Day is Cancelled! This tongue-in-cheek fake-out despatched followers right into a frenzy earlier than the model swooped in with a dramatic reveal that the celebration will not be cancelled, it’s simply rescheduled.
The announcement triggered the model’s signature aptitude for immersive, quirky storytelling that retains its group guessing and engaged.
One of many standout activations was Mission Announcement – The Gimmick, the place all in-store and on-line orders included “labeled” mission slips and 3D glasses that, when used, cleverly revealed the brand new date that’s July 16, the threerd Wednesday of July.
Via Submit Workplace Mission Letter, loyal followers have been “recruited” as Waffle Lieutenants, receiving humorous briefs urging them to start their drills and unfold the phrase. Within the digital house, influencers will takeover timelines, with creators revealing how they prep for the day.
And eventually, on July 16, prospects can bask in any Waff-wich or Waffle Crisps for simply ₹100, out there throughout all of the shops of The Belgian Waffle Co nationwide. It’s a crispy celebration that the model’s group eagerly anticipates annually and has been an integral a part of because the model has grown.
“As we have a good time 10 unbelievable years of The Belgian Waffle Co, Nationwide Waffle Day holds even higher significance for us this yr. What started as a single-store thought has now develop into a nationwide motion throughout 660+ shops, bringing smiles to tens of millions day-after-day. Nationwide Waffle
Day is not only a day— it’s a celebration of our loyal group, our companions, and the tradition we’ve constructed collectively.
As India’s largest waffle model, we stay dedicated to increasing entry to high quality desserts whereas staying rooted in innovation, consistency, and buyer delight,” stated Ankit Patel, Government Director and CEO at The Belgian Waffle Co.
“Nationwide Waffle Day isn’t only a date on the calendar — it’s a phenomenon for our younger viewers. As we have a good time 10 years of The Belgian Waffle Co, we noticed a possibility to reposition this iconic occasion.
We actually imagine that each iconic day deserves its personal second, so beginning 2025, Nationwide Waffle Day might be celebrated on each third Wednesday of July.
This variation allowed us to construct a playful, participating narrative that mirrors the joy our group brings to at the present time yearly. It’s greater than a celebration, it’s a motion,” stated Vrushali Parab, Advertising and marketing Head at The Belgian Waffle Co.
With #WhatsYourDrill marketing campaign, The Belgian Waffle Co is popping a secular Wednesday right into a motion the place their followers’ plans or drills are acknowledged and celebrated. It’s a day crammed with indulgence, hype, FOMO and heartfelt celebration of a dessert that’s develop into a family identify.
About The Belgian Waffle Co
Based in 2015, The Belgian Waffle Co. is India’s largest waffle model with over 660 shops in 220+ cities.
Recognized for introducing the enduring on-the-go Waff-wich, the model has expanded into waffle sundaes, gourmand waffles, drinks, and FMCG merchandise like waffle crisps, spreads, and premixes.
Recognised for its innovation and accessibility, the model has gained a number of trade accolades together with the Asia Meals Innovation Award, QSR Chain of the Yr (ET Hospitality & Nice India Retail), Multi-site Restaurant of the Yr (QSR Media Asia), and Finest Marketing campaign in F&B (Afaqs).
With a decade of progress, The Belgian Waffle Co. continues to embody heat indulgence, youthful power, and a robust group of loyal followers and franchise companions.
Disclaimer:- This story has not been edited by SugerMint workers and offered by the company. SugerMint won’t be accountable in any method for the content material of this story.
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