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Generally market sentiment in the direction of a inventory simply appears mistaken, and I feel that after I take a look at the Diageo (LSE: DGE) share worth.
I reckon it is a firm with a stable defensive moat and it deserves a premium ranking. However with a ahead price-to-earnings (P/E) ratio of 16.5, it hasn’t actually acquired one. And what edge it might need can be misplaced if forecasts are proper and it drops to 14.3 by 2027.
What’s so good about it? Having a great time? Assume have fun, assume Johnny Walker, assume Smirnoff, assume Guinness… assume Diageo. Feeling down? It may not be the very best factor to do, however that makes loads of folks attain for a drink, too.
Assume contrarian
Does the Diageo share worth, down 50% from the heights it reached in late 2021, carry out the contrarian investor in you? It does with me. And it appears it does with that ace contrarian, billionaire investor Warren Buffett.
Buffett’s Berkshire Hathaway holds Diageo — it’s the one UK-listed inventory in its complete portfolio. Whereas it’s listed in London although, Diageo is mostly a world enterprise promoting over virtually the complete globe.
Simply because Buffett purchased it doesn’t imply Diageo is an computerized purchase for the remainder of us. No, he’s typically made errors, typically large ones. And he’s open about them.
However with Berkshire having produced common annual positive aspects of 19.9% between 1965 and 2024, it appears historical past largely helps Buffett’s frequent strategy of going towards the market.
Enterprise headwinds
Earlier than I get too excited, I have to keep in mind that Diageo has really been dealing with a little bit of a troublesome market in terms of alcohol gross sales and income. And the corporate is in a little bit of a refocusing section for the time being — what it calls its Speed up programme.
With full-year outcomes launched on 5 August, interim CEO Nik Jhangiani mentioned the agency has “far more to do throughout our broader portfolio and types“. And he spoke of “making a extra agile working mannequin“, as the corporate raised its cost-savings goal to round $625m over the subsequent three years.
Diageo noticed web gross sales dip 0.1% within the 2025 12 months, with reported working revenue down 27.8%. That latter was as a consequence of distinctive objects, nonetheless, and with out these we see a 0.7% decline within the underlying determine. Earnings per share fell 8.6% excluding exceptionals.
Wanting ahead
Diageo expects little change in gross sales within the subsequent 12 months, “given a continued difficult market“. However we should always see free money circulate rise to about $3bn, from $2.7bn within the 12 months simply ended. That’s a great begin.
I look again to Aviva going by its refocus section and considering the shares seemed low-cost on the time. And we’ve seen how nicely that turned out. Then we now have the superb restoration at Rolls-Royce Holdings, led by a vital shakeup of the enterprise.
There’s loads of threat investing in an organization that’s within the midst of a battle, even when it’s not an existential one. And Diageo may proceed limping alongside for a couple of extra years but. However I do assume contrarian buyers can do nicely at time like this and will think about Diageo now.

