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When on the lookout for the finest shares to purchase within the month forward, I typically begin by checking what simply occurred within the one we’re simply forsaking.
One FTSE 100 title jumped out at me. Retail big Subsequent (LSE: NXT) ended October virtually 17% larger, comfortably forward of the second-best performer, drug maker GSK. I already maintain GSK in my Self-Invested Private Pension however sadly, I don’t maintain Subsequent. Most likely as a result of I by no means fairly believed my eyes every time I checked out its efficiency.
Retail is meant to be a catastrophe zone. Entire chains have collapsed underneath the burden of the cost-of-living disaster, hovering rents, and the march of on-line purchasing. April’s hike to employer’s Nationwide Insurance coverage contributions and the minimal wage hikes have piled on extra strain. But by all of it, Subsequent retains defying gravity. The shares are up 43% over the past yr and 195% over three years, with dividends on high. It makes a mockery of Britain’s supposed retail gloom.
But extra upbeat outcomes
Each time I assumed the run was too good to final, Subsequent proved me flawed. The most recent leap adopted its third-quarter outcomes on Wednesday (29 October), which thumped expectations but once more. Full-price gross sales rose 10.5% yr on yr within the 13 weeks to 25 October, greater than double steering for a 4.5% rise. UK gross sales have been up 5.4%, abroad gross sales surged 38.8%, and administration raised full-year revenue steering by £30m to £1.13bn.
These numbers could be spectacular in any local weather, however particularly now. Begbies Traynor’s Julie Palmer known as Subsequent “the gold customary in UK retail”, rising in a sector that’s struggling to remain afloat. It even benefited from a short lived on-line shutdown at rival Marks & Spencer after a cyber-attack, which despatched some buyers its manner.
Excessive-flying shares not often come low-cost. Subsequent trades on a price-to-earnings ratio of 23.6, effectively above the market common of 18. But progress prospects are larger too. Analysts at Berenberg lifted their goal worth from 14,700p to 17,800p after the outcomes, implying roughly 25% progress potential from right now’s 14,265p.
The trailing dividend yield is a modest 1.6%, however there’s now a particular payout of round £3.10 per share pencilled in for January 2026.
Subsequent’s rising worldwide footprint additionally makes it extra resilient, giving it attain effectively past the UK’s fragile excessive streets. It’s a textbook instance of easy methods to evolve and survive in a tricky market.
Time to have a look
Subsequent isn’t only a single-brand story, so buyers shouldn’t fixate on that. It owns UK rights to Hole and Victoria’s Secret, and holds stakes in Reiss, Joules, FatFace, and others. That portfolio provides it a number of methods to develop, particularly if inflation and rates of interest begin easing, leaving buyers with a bit extra to spend.
Given its relentless run, I can’t name Subsequent a discount. Personally, I nonetheless favor to focus on underperforming corporations which can be doubtlessly on the cusp of restoration. I can see loads of them on the market, and they are going to be high of my purchasing checklist in November.
But, I’m wildly impressed by Subsequent’s self-discipline, innovation, scale, and resilience in powerful instances. I feel buyers might nonetheless think about shopping for Subsequent shares with a long-term view. This unsung hero is thrashing the market in model.

