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A FTSE 100 share I’d written off has abruptly hit the rocket boosters, hovering 65% in a 12 months. Did I see it coming?
Sure and no. Sure, as a result of Prudential (LSE: PRU) appeared like a superb prospect to me, however by no means fulfilled its potential. No, as a result of I used to be utterly blindsided by the restoration when it lastly got here.
Prudential share value flies
Prudential had re-engineered itself to deal with large pension, medical health insurance and funding markets throughout Asia and Africa. Analysts applauded its brillant technique, which supplies it big progress potential from tens of millions of worldwide rising center class shoppers. I applauded too. A little bit of a no brainer, I believed.
So what occurred? Nothing. After peaking round 1,600p in 2017, the Prudential share value went into decline. I wrote in regards to the inventory on and off in that point, and it was all the time low cost, with a price-to-earnings ratio of round eight or 9, however by no means went anyplace.
I used to be tempted to purchase a number of instances, then famous that regardless of the low P/E, traders stayed away. An underwhelming yield of round 2% supplied little comfort.
When outcomes got here in, they had been all the time strong. Prudential was rising, making more cash, profitable new prospects. However nonetheless traders didn’t care. Till now.
Robust full-year efficiency
Full-year 2024 outcomes, printed in March, signalled the breakthrough. Prudential reported an adjusted working revenue earlier than tax of $3.13bn, up 10% at fixed alternate charges. The board hiked the dividend by 13% and accelerated its $2bn share buyback plan.
Q1 outcomes final Wednesday, 29 October, revealed one other quarter of double-digit progress, with new enterprise revenue up 13% 12 months on 12 months to $705m. Chief government Anil Wadhwani mentioned margins improved because the group prioritised writing high-quality new enterprise.
Inevitably, Prudential’s valuation isn’t so low at present, with the P/E climbing to fifteen.5. The dividend yield nonetheless disappoints at 1.62%. There’s nonetheless an enormous alternative right here although, as insurance coverage penetration charges in Asia stay low, amid rising demand for long-term financial savings, safety merchandise and retirement planning.
The opposite purpose Prudential has finished so effectively is right down to sentiment. After 15 years, rising markets are having fun with a cyclical restoration. The sector has climbed for 9 straight months and Prudential has climbed with it.
Funding dangers and rewards
Personally, I gained’t be shopping for Prudential at present. I already having greater than sufficient publicity to FTSE 100 financials, and don’t want additional focus. Disgrace. Nevertheless, I feel it’s price contemplating for traders eager to get extra publicity to the financials sector, with an Asian twist.
As with each inventory, there are dangers. Buyers have woken as much as the rising markets restoration, which is usually the purpose at which the motion slows. Prudential now has to match increased investor expectations, whereas foreign money threat is a continuing concern.
Its resurgence exhibits how shopping for and holding FTSE 100 shares is a long-term recreation. Buyers can reap big rewards however it typically calls for persistence.
Prudential acquired there ultimately. I simply have to simply accept I missed out, and go in search of the following huge restoration play. I can see a lot extra on the FTSE 100 at present. And this time, I’ll preserve a more in-depth eye on them.

