An interview with Vikash Khetan, Founding father of CouponzGuru
Within the quickly evolving panorama of e-commerce, Vikash Khetan, the visionary founding father of CouponzGuru, has emerged as a key participant in reworking how customers entry financial savings.
With a ardour for innovation and a eager understanding of market dynamics, Vikash shares his insights on the intersection of conventional commerce and digital platforms, shedding gentle on the way forward for procuring.
How does CouponzGuru differentiate itself from different coupon and offers platforms in India?
Vikash Khetan: In Couponing, one of many main problem is the authenticity and validity of a coupon, At CouponzGuru, we now have a sturdy mechanism to validate each coupon manually, that goes dwell on the platform. Now we have a confirmed 90% accuracy fee.
What methods do you utilize to boost consumer engagement and retention on the platform?
Vikash Khetan: We attempt to cater our customers by way of all our channels, be it our web site, social handles, Telegram channels and many others. We additionally have interaction customers by way of Giveaways and social media engagements.
Are you able to focus on the significance of partnerships with manufacturers and retailers for CouponzGuru, and the way you strategy these collaborations?
Vikash Khetan: CouponzGuru is a efficiency advertising platform and thus we make it possible for we add worth to a model’s efficiency advertising targets. We execute personalized scale up plans for manufacturers, relying on their requirement and targets.
How does CouponzGuru leverage expertise to enhance consumer expertise and streamline operations?
Vikash Khetan: At CouponzGuru, we attempt to hold ourself up to date with the newest net expertise to maintain the consumer expertise easy.
We consider in a minimalistic and non invading strategy, in order that customers should not bombarded with too many advertisements and pop ups.
What are among the largest challenges CouponzGuru has confronted within the aggressive coupon market, and the way have you ever addressed them?
Vikash Khetan: Indian Coupon market may be very aggressive and one of many main challenges is scaling up campaigns for manufacturers. At CouponzGuru, we deal with the scaling points by customizing our strategy for each model.
Relying on the model’s viewers phase, we push the marketing campaign at respective platforms and convey outcomes for manufacturers.
What developments do you foresee within the coupon and offers business, and the way is CouponzGuru making ready to adapt to those adjustments?
Vikash Khetan: With AI penetrating into each area now, we see a variety of shifts occurring due to AI.
We’re thus engaged on an AI enabled bot and curator which is able to assist our customers with higher consumer expertise. It’ll additionally assist manufacturers in reaching extra related customers on our platform.
As our dialog with Vikash Khetan involves a detailed, it’s clear that his dedication to enhancing the procuring expertise by way of CouponzGuru is unwavering.
His forward-thinking strategy not solely displays the altering tides of client habits but in addition units a benchmark for aspiring entrepreneurs within the e-commerce house.
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