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Reading: With P/E ratios beneath 7, are these undervalued FTSE shares bargains — or worth traps?
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StockWaves > Global Markets > With P/E ratios beneath 7, are these undervalued FTSE shares bargains — or worth traps?
Global Markets

With P/E ratios beneath 7, are these undervalued FTSE shares bargains — or worth traps?

StockWaves By StockWaves Last updated: July 20, 2025 4 Min Read
With P/E ratios beneath 7, are these undervalued FTSE shares bargains — or worth traps?
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Contents
The struggling non-public label items bigA strong basisMy view

Picture supply: Getty Photographs

When trying to find low cost FTSE shares, many buyers lean on well-known valuation metrics such because the price-to-earnings (P/E) ratio or the price-to-book (P/B) ratio. These figures can provide a fast snapshot of how the market at present values a enterprise relative to its earnings or belongings. 

A low P/E would possibly trace at a discount — or it could possibly be flashing a warning signal. That’s as a result of these numbers alone don’t assure development or a turnaround. They’re anchored in present or forecast earnings that depend upon wider financial circumstances, demand, provide chains and client habits. In different phrases, right this moment’s ‘low cost’ inventory would possibly keep low cost if earnings don’t get well.

Two FTSE shares at present stand out to me with P/E ratios underneath 7. However do they symbolize real bargains, or potential worth traps?

The struggling non-public label items big

McBride (LSE: MCB) is Europe’s largest provider of personal label and contract-manufactured family cleansing merchandise. From detergents to disinfectants, its items fill the cabinets of main supermarkets underneath own-brand labels.

Sadly, the corporate’s fortunes have plateaued. The share value tumbled 13% this week after its full-year buying and selling replace on 16 July revealed that working revenue will solely be consistent with expectations, largely as a result of a slowdown in demand for personal label merchandise.

This follows a value enhance again in January, when McBride introduced it might resume paying dividends. That’s a promising improvement that provides vital earnings worth to the inventory.

After the newest sell-off, it now trades on a rock-bottom P/E ratio of 5.8. Which may appear tempting, however the comparatively excessive P/B ratio of two.8 tells a much less comfy story. 

What’s extra, the ahead P/E has climbed to six.3, implying earnings are anticipated to say no additional.

If the group can’t reignite demand or carve out new development avenues, it’s exhausting to see the share value staging a significant comeback. For now, I’d take into account steering clear till administration delivers a workable turnaround technique.

A strong basis

In contrast, I feel Keller Group‘s (LSE: KLR) an undervalued inventory price contemplating. The FTSE 250 geotechnical specialist handles piling, grouting and floor engineering tasks throughout the globe. Regardless of a subdued efficiency this 12 months, the shares are nonetheless up a powerful 124% over 5 years.

Keller seems to be attractively valued, with a present P/E of seven.2 that drops to six.8 on a ahead foundation, suggesting the market expects earnings to enhance. That view’s supported by earnings per share rising a hefty 60% 12 months on 12 months.

Revenue margins are modest, however a sturdy return on fairness (ROE) of 25.6% underscores administration’s effectivity. In the meantime, Keller affords a 3.55% dividend yield with a low 25% payout ratio. With over 20 years of uninterrupted dividend funds, it has proven resilience by a number of cycles.

After all, dangers stay. CEO Michael Speakman steps down in August, which might unsettle management. Deutsche Financial institution additionally just lately downgraded the inventory to Maintain, trimming its value goal by practically 8%.

My view

For me, McBride seems to be like a worth lure — a low P/E masking weak underlying demand. Keller, then again, appears genuinely undervalued, with a observe file of rising earnings, dependable dividends and a ahead outlook that also factors upward. 

Amongst FTSE shares buying and selling on low multiples, that’s precisely the mix I search for.

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