Elon Musk on Monday threatened Apple with authorized motion over alleged antitrust violations associated to rankings of the Grok AI chatbot app, which is owned by his synthetic intelligence startup xAI.
“Apple is behaving in a way that makes it inconceivable for any AI firm apart from OpenAI to succeed in #1 within the App Retailer, which is an unequivocal antitrust violation. xAI will take fast authorized motion,” Musk wrote in a submit on his social media platform X.
“Why do you refuse to place both X or Grok in your ‘Should Have’ part when X is the #1 information app on this planet and Grok is #5 amongst all apps? Are you taking part in politics?” he mentioned in one other submit.
An Apple spokesperson mentioned in an announcement that the App Retailer was designed to be “honest and freed from bias,” and that the corporate options “1000’s of apps by charts, algorithmic suggestions, and curated lists chosen by specialists utilizing goal standards.”
“Our aim is to supply protected discovery for customers and priceless alternatives for builders, collaborating with many to extend app visibility in quickly evolving classes,” the assertion mentioned.
Apple final 12 months tied up with OpenAI to combine its ChatGPT chatbot into iPhone, iPad, Mac laptop computer and desktop merchandise. Musk at the moment had mentioned that “If Apple integrates OpenAI on the OS degree, then Apple units will likely be banned at my firms. That’s an unacceptable safety violation.”
Previous to his authorized threats towards Apple, Musk had celebrated Grok surpassing Google because the fifth high free app on the App Retailer. When contacted by CNBC, xAI didn’t instantly reply to a request for additional data on a possible lawsuit.
CNBC confirmed that ChatGPT was ranked No. 1 within the high free apps part of the American iOS retailer, and was the one AI chatbot in Apple’s “Should-Have Apps” part. The App Retailer additionally featured a hyperlink to obtain OpenAI’s new flagship AI mannequin, ChatGPT-5 on the high of its “Apps” part.
OpenAI on Thursday introduced GPT-5, its newest and most superior large-scale AI mannequin, following xAI’s launch of its latest chatbot, Grok 4, final month.
Musk has an ongoing feud with ChatGPT maker OpenAI, which he co-founded in 2015. The billionaire stepped down from its board in 2018, 4 years after saying that AI was “probably extra harmful than nukes.”
He’s now suing the Microsoft-backed startup, and its CEO Sam Altman, alleging they deserted OpenAI’s founding mission to develop synthetic intelligence “for the advantage of humanity broadly.”
Robert Keele, who headed the authorized division at xAI, introduced final week that he had left the corporate to spend extra time together with his household. In his announcement, Keele additionally acknowledged “daylight between our worldviews” with Musk.
In response to Musk’s antitrust threats towards Apple, OpenAI CEO Sam Altman mentioned in an X submit: “It is a exceptional declare given what I’ve heard alleged that Elon does to control X to profit himself and his personal firms and hurt his rivals and other people he does not like.”
This isn’t the primary time Apple has been challenged on antitrust grounds. In a landmark case, the Division of Justice final 12 months sued the corporate over costs of working an iPhone ecosystem monopoly.
In June, a panel of judges additionally denied an emergency software from Apple to halt the adjustments to its App Retailer ensuing from a ruling that the corporate may not cost a fee on fee hyperlinks inside its apps, nor inform builders how the hyperlinks ought to look.
— CNBC’s Kif Leswing and Lora Kolodny contributed to this story.

