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Reading: Has Taylor Swift’s engagement simply given a lift to this flailing FTSE inventory?
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StockWaves > Global Markets > Has Taylor Swift’s engagement simply given a lift to this flailing FTSE inventory?
Global Markets

Has Taylor Swift’s engagement simply given a lift to this flailing FTSE inventory?

StockWaves By StockWaves Last updated: September 3, 2025 4 Min Read
Has Taylor Swift’s engagement simply given a lift to this flailing FTSE inventory?
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Contents
Diamond marketUniquenessTariffsDe Beers

Picture supply: Getty Pictures

The FTSE 100 could also be close to file highs, however not all shares have joined the social gathering. But one large-cap miner may very properly simply have acquired a tonic from none apart from Taylor Swift!

The facility of Swiftonomics to supercharge financial exercise at each a nationwide and native degree is now properly established. Nevertheless, it’s not her music that’s within the highlight this time however her diamond engagement ring.

Diamond market

They are saying that diamonds are a lady’s greatest pal, however that hasn’t been the case over the previous few years. A surge in reputation of cheaper lab-grown diamonds has decimated the market and has been one of many main contributing elements towards a stoop within the Anglo American (LSE: AAL) share worth.

The stoop has change into so unhealthy that the miner is methods of offloading its prestigious diamond enterprise, De Beers. Certainly, it has already exited coal and nickel, and spun off platinum group metals as a separate entity. It very a lot sees its future in copper and iron ore.

Nevertheless, promoting de Beers is proving extraordinarily difficult, given the current market backdrop.

Uniqueness

The associated fee-of-living disaster and moral issues have been two of the most important causes behind the latest surge in lab-grown diamonds. Retailers have been enticed due to enticing margins. It’s simply manner simpler to promote larger, cheaper artificial diamonds over the pure selection.

Nevertheless, pure diamonds have one magnetic attraction – their uniqueness.

The US is by far the most important marketplace for pure diamonds. Personally, I’ve all the time considered the lab-grown selection as extra akin to a vogue merchandise. Its rising reputation for these particular moments in individuals’s life’s (like a marriage) has taken me abruptly. And the trade too.

Tariffs

One other main issue that might assist present a lift to the diamond market is tariffs. India cuts and polishes the overwhelming majority of the world’s diamonds. It’s additionally a significant exporter of lab-grown diamonds. Not too long ago, the US administration slapped an enormous 50% tariff on items from India.

Now it’s attainable that tariffs may really present a lift to the pure selection. Over the previous few years, some retailers have marketed each varieties of merchandise as interchangeable. That is very more likely to change now.

In fact, the pure selection can not compete on worth. However tariff-induced shortage may very well be an vital psychological issue transferring ahead. Collectively, after all, with the marriage everybody’s speaking about!

De Beers

Anglo American’s most well-liked choice is to promote De Beers as a going concern. Nevertheless, it has additionally been enterprise preliminary work to record it as a separate entity.

The standard of De Beers diamonds is second to none, and internationally famend. However mining for diamonds is extraordinarily expensive and sophisticated. There are merely a restricted variety of patrons on the market with the know-how and monetary backing to make it work.

However one fascinating reality is that there hasn’t been a significant diamond discovery within the final 15 years. This solely provides to the narrative round their largest attraction. I totally count on the market to recuperate sooner or later, however Taylor Swift may simply very properly have helped speed up that course of.

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