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Reading: It pays to watch out when searching for passive earnings shares
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StockWaves > Global Markets > It pays to watch out when searching for passive earnings shares
Global Markets

It pays to watch out when searching for passive earnings shares

StockWaves By StockWaves Last updated: September 13, 2025 4 Min Read
It pays to watch out when searching for passive earnings shares
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Contents
Purchaser bewareOne thing else to consider

Picture supply: Getty Photos

Passive earnings refers to producing income from minimal effort. My favorite methodology is choosing up dividends from UK shares. However in some respects, I believe the time period could be deceptive. There’s nothing to be gained from being passive on the subject of selecting shares. The extra time spent on up-front analysis, the extra doubtless the suitable shares will likely be picked.

The most typical measure used to determine shares paying essentially the most beneficiant dividends is to take a look at the yield on provide. And since there aren’t any ensures on the subject of future payouts, it’s widespread to solely contemplate quantities paid to shareholders throughout the earlier 12 months. Even so, it’s necessary to train some care.

Purchaser beware

For instance, a take a look at the league desk of the 5 highest-yielding FTSE 100 shares exhibits WPP (LSE:WPP) in first place.

InventoryYield (%)
WPP9.9
Taylor Wimpey9.7
Authorized & Common8.9
Phoenix Group8.3
M&G7.9

However in August, the promoting and advertising and marketing company reported its outcomes for the six months ended 30 June. These confirmed a 7.8% fall in income in comparison with the identical interval in 2024. Extra considerably, pre-tax revenue fell 71%.

The group’s chief government mentioned: “It has been a difficult first half given pressures on shopper spending and a slower new enterprise setting.”

As a consequence, the group’s now anticipating full-year income much less pass-through prices (its most popular efficiency measure) to be 3-5% decrease than final 12 months. The group additionally introduced a 50% minimize in its interim dividend. If the ultimate payout was decreased by the identical quantity, the inventory can be yielding 5%. That is nonetheless above the FTSE 100 common however nowhere close to the 9.9% reported.

And whereas a return like that is nonetheless higher than that provided on most financial savings accounts, I believe there’s an excessive amount of uncertainty over the state of the worldwide promoting market to make me need to make investments. Synthetic intelligence (AI) options are making it simpler for companies to make their very own artistic content material. Additionally, whereas WPP retains a powerful blue-chip shopper base and has an enormous international attain, I believe there are at present higher alternatives elsewhere.

One thing else to consider

For instance, there’s one inventory listed within the Footsie high 5 that final minimize its dividend in 2009. And if it wasn’t for the pandemic – when it saved its payout unchanged for one 12 months — Authorized & Common (LSE:LGEN) might boast about having elevated it yearly since. The financial savings and retirement group has pledged to extend its payout by 2% a 12 months from 2025-2027. It’s additionally shopping for again its personal shares.

Though the group faces elevated competitors from challenger manufacturers — typically with a lower-cost base — and it’s susceptible to uncertainty in international inventory and bond markets, it sees nice potential from buying new pension schemes to handle. It reckons £1trn of those belongings are up for grabs throughout the globe. The group additionally calculates that the long run revenue from its insurance coverage enterprise is value £13.1bn in present (at 30 June) costs.

For its spectacular yield and lengthy monitor file of dividend development — underpinned by an enormous pipeline of future pensions enterprise and a robust steadiness sheet – I believe Authorized & Common might be a inventory to think about.   

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