Finance Minister Nirmala Sitharaman on Saturday, October 4, launched a three-month nationwide drive to assist individuals get well their unclaimed monetary belongings, together with dormant financial institution deposits, unpaid insurance coverage claims, dividends, shares and mutual fund proceeds. The marketing campaign, known as ‘Aapki Poonji, Aapka Adhikar – Your Cash, Your Proper’, was inaugurated in Gandhinagar, Gujarat, and can run until December 2025. Officers mentioned the initiative is supposed to make the method of claiming simpler and extra clear, with on-the-spot help and digital instruments for residents.
‘Declare what’s rightfully yours’
Addressing the launch occasion, Sitharaman mentioned the marketing campaign adopted Prime Minister Narendra Modi’s recommendation to “go among the many individuals and name upon them to assert what’s rightfully theirs.”
She added that Gujarat had taken the lead in implementing the initiative and burdened the necessity for higher consciousness, notably in rural areas.
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“If the three A’s – Consciousness, Entry and Motion are fulfilled, the cash mendacity in secure custody will be rightfully claimed by the individuals with correct paperwork,” she mentioned.
Digital instruments and on-site help
Throughout the marketing campaign, officers from monetary establishments and regulatory our bodies will present step-by-step demonstrations on how residents can seek for unclaimed belongings, replace their data and full the declare course of.
Info desks and outreach occasions can be held to information individuals by way of digital portals designed to simplify tracing and verification.
The Finance Ministry mentioned the initiative will convey collectively the Reserve Financial institution of India (RBI), Securities and Trade Board of India (SEBI), Insurance coverage Regulatory and Improvement Authority of India (IRDAI), and the Investor Training and Safety Fund Authority (IEPFA) below a coordinated effort.
Joint effort by Centre, states and regulators
Sitharaman mentioned that reclaiming unclaimed belongings required coordinated motion throughout the whole monetary ecosystem – together with banks, state governments and regulators.
“With concerted efforts from all, everybody will have the ability to reclaim their cash. This isn’t solely our assurance but additionally our responsibility,” she mentioned.
On the occasion, the Finance Minister additionally handed over cheques to a couple people who had efficiently claimed their monetary belongings, marking the formal begin of the nationwide drive.
Residents urged to unfold consciousness
Sitharaman known as on residents to change into “ambassadors” of the marketing campaign by encouraging pals, households and communities to verify for unclaimed funds and register on the official portals.
“This initiative has the potential to profit numerous residents. I humbly request you to unfold the phrase about this marketing campaign in your communities and close by areas,” she mentioned.
