An Unique Interview with Tushar Narang, founding father of Golfoy — India’s largest golf retail platform
On this insightful interview, Tushar Narang, founding father of Golfoy, shares his journey of constructing India’s largest golf retail platform.
He discusses the inspiration behind Golfoy, challenges confronted, and his mission to make golf accessible and aspirational nationwide.
Tushar Narang, Co-founder of Golfoy, began his journey not as a retailer however as a golfer annoyed by how inaccessible the game was in India.
Decided to alter that, he and his group constructed Golfoy – a platform that not solely provides genuine gear but additionally integrates know-how, analytics, and training to reinforce participant efficiency.
Through the years, Tushar has steered Golfoy from an e-commerce startup right into a community-driven golf-tech model that goals to make the sport inclusive and pleasant for all.
His strategy displays a transparent perception – that area of interest markets in India aren’t small, they’re simply ready for the suitable focus and innovation.
What impressed you to launch Golfoy.com, and the way did the thought originate?
Tushar Narang: The thought for Golfoy was born out of my very own expertise as a golfer and the conclusion that the game in India was fighting each notion and accessibility.
Golf has lengthy been seen as an elite pursuit, reserved for a choose few, however the true problem was that tools and know-how weren’t simply accessible or inexpensive for many gamers.
Again in 2014, when my co-founders and I began Golfoy, we observed that severe golfers in India had been depending on overseas retailers or intermediaries for high quality gear. There wasn’t a single, trusted platform that catered solely to the wants of Indian golfers.
We wished to alter that by constructing an ecosystem that brings collectively genuine tools, coaching instruments, and know-how – all accessible on-line.
The objective was by no means simply to promote golf gear, however to make the sport extra approachable, fashionable, and performance-driven for a brand new technology of Indian golfers.
What differentiates Golfoy.com from worldwide opponents or native sports activities retailers?
Tushar Narang: What units Golfoy aside is its singular focus. In contrast to massive sports activities retailers who inventory a bit of little bit of the whole lot, we’re completely devoted to golf and that focus permits us to go deeper into the game than anybody else out there.
We curate tools from greater than 50 worldwide and home manufacturers, making certain authenticity and selection, whereas additionally providing our personal in-house line, Viper Golf, to make high-quality gear extra inexpensive.
Worldwide opponents have a tendency to take a look at India as a small or advanced market, whereas native retailers usually lack the product depth or model relationships required for golf.
Golfoy bridges that hole by combining the very best of each worlds: a global-quality product vary with an area understanding of pricing, service, and training.
And now, we’re going past retail to construct a full-fledged golf-tech ecosystem – one which integrates tools, analytics, simulators, and coaching instruments to assist gamers enhance their recreation.
How did you overcome challenges distinctive to area of interest retail markets like golf in India?
Tushar Narang: Each area of interest enterprise in India faces its personal set of challenges, and golf isn’t any exception. The market is comparatively small, the viewers is discerning, and consciousness continues to be rising.
One in all our earliest hurdles was merely educating folks, not simply golfers, but additionally potential golfers – about what to purchase, learn how to use it, and why sure merchandise make a distinction.
That’s the place our content material and training initiatives performed a serious position. We’ve invested in creating shopping for guides, critiques, and how-to movies that assist gamers make knowledgeable selections.
Affordability was one other barrier, particularly since most golf tools was imported and costly. Introducing our personal model, Viper Golf, helped us provide good high quality at a extra accessible worth.
Constructing belief was equally essential, as a result of golfers are explicit about authenticity. By sourcing straight from international manufacturers and providing dependable after-sales service, we had been capable of set up credibility.
In the end, we’ve discovered that succeeding in a distinct segment market means combining endurance with function and specializing in worth creation reasonably than fast scale.
Has Golfoy.com developed into greater than a procuring platform — maybe a group for golf fanatics?
Tushar Narang: That’s truly the route we’re most enthusiastic about. Golfoy at the moment is way more than an e-commerce web site. It’s a rising hub for India’s golf group.
We’ve at all times believed that if we may help golfers play higher, join with others, and benefit from the sport extra deeply, enterprise will comply with naturally.
So we’ve been increasing into efficiency tech, golf simulators, and coaching aids that give gamers real-time information and suggestions. We’re additionally constructing academic and community-driven content material, the whole lot from product insights to apply ideas.
And as we transfer ahead, we’re planning to host demo days, occasions, and experiential periods at golf golf equipment throughout the nation.
The thought is to make Golfoy not simply the place the place you purchase your gear, however the place the place you develop as a golfer.
How essential is after-sales service and model training in a specialised phase like golf?
Tushar Narang: After-sales service is completely very important on this class. Golf tools is technical, nuanced, and sometimes extremely custom-made, which implies a participant’s expertise doesn’t finish with the acquisition – it truly begins there.
Whether or not it’s serving to prospects with becoming, guarantee claims, or understanding learn how to get essentially the most out of a launch monitor, we deal with after-sales assist as an integral a part of our model expertise.
Training goes hand-in-hand with that. Golfers – particularly inexperienced persons – usually want steerage on membership choice, swing instruments, and even upkeep.
By investing time in serving to them make the suitable decisions, we’re not solely bettering satisfaction but additionally rising the game itself. In a distinct segment phase, belief and experience are the whole lot, and good service is what retains folks coming again.
Are you planning to broaden Golfoy.com’s presence internationally or open bodily experiential shops?
Tushar Narang: Sure, growth could be very a lot a part of our roadmap. Whereas we started as a digital-first platform, we’ve realized that bodily experiences play an enormous position in a sport like golf.
We plan to open a community of experiential shops by 2027, each inside present golf golf equipment and as standalone shops. These will probably be extra than simply retail areas. They’ll function simulators, product trials, and interactive periods that permit golfers check and evaluate tools earlier than shopping for.
On the worldwide entrance, our speedy focus stays on India, the place the market continues to be increasing quickly, however we do see sturdy potential in close by areas like Southeast
Asia and the Center East, the place {the golfing} group is rising and the retail ecosystem continues to be growing. Our objective is to make Golfoy a globally acknowledged Indian model in golf retail and know-how.
What recommendation would you provide to entrepreneurs constructing area of interest sports activities ventures in India?
Tushar Narang: The most important lesson I’ve discovered is that area of interest doesn’t imply small. It means targeted. It’s important to perceive your viewers deeply, clear up their particular issues, and construct long-term credibility.
In India, area of interest sports activities usually battle with notion, entry, and affordability, so when you can decrease these limitations, you’re already creating worth. Be affected person.
Area of interest markets take time to develop, and also you’ll usually be constructing the ecosystem as a lot because the enterprise. Expertise and group are additionally highly effective levers; they may help you interact prospects in ways in which transcend transactions.
And above all, keep genuine to your mission. In our case, it was by no means about simply promoting golf tools; it was about making golf extra inclusive, data-driven, and pleasant for everybody who loves the sport.
The interview with Tushar Narang highlighted his visionary strategy to remodeling golf retail in India.
His dedication, revolutionary concepts, and dedication to accessibility have made Golfoy a pioneering platform inspiring progress and fervour throughout the nation’s golf group.
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