The central authorities on Thursday introduced that 26 of India’s main e-commerce corporations have submitted self-declaration letters confirming that their platforms are free from darkish patterns — manipulative design parts that mislead customers.
Zepto, Zomato, Swiggy, BigBasket are among the many distinguished names on the record.
In response to the Division of Client Affairs, this marks a major milestone in guaranteeing safer and extra clear digital commerce for Indian customers. The declarations have been made beneath the Pointers for Prevention and Regulation of Darkish Patterns, 2023.
First wave of compliance after Centre’s push
That is the primary main set of disclosures because the Central Client Safety Authority (CCPA) issued an advisory earlier this yr directing corporations to conduct necessary audits of their platforms and publish the outcomes.
Following the CCPA’s June 2025 advisory, all 26 corporations carried out inner or third-party audits to determine and remove any darkish patterns from their interfaces. “All 26 corporations have declared that their platforms are free from darkish patterns and don’t deploy any manipulative person interface designs,” the assertion mentioned.
What pointers prohibit
The 2023 dark-pattern guidelines prohibit 13 manipulative practices, together with: False Urgency, Basket Sneaking, Affirm Shaming, Compelled Motion, Subscription Lure, Interface Interference, Bait & Swap, Drip Pricing, Disguised Ads, Nagging, Trick Wording, SaaS Billing and Rogue Malwares.
Key platforms which have self-declared compliance embody PharmEasy, Zepto Market, Flipkart Web, Myntra Designs, Walmart India, MakeMyTrip, BigBasket, Zomato, Swiggy, Blinkit, Ajio, Meesho, Cleartrip, Netmeds, Tata 1mg, Hamleys, Tira Magnificence, Duroflex, and others.
CCPA urges all remaining corporations to conform
The CCPA mentioned these declarations would set a benchmark for the trade and encourage extra corporations to undertake proactive self-regulation.
In a message to the broader digital ecosystem, the CCPA cautioned that corporations should prioritise transparency: Each enterprise working in India’s digital area should perceive that offering deceptive info is a short-sighted technique that may hurt each customers and companies sooner or later.
