Pricey Fellow Investor,
You might need seen throughout our website that The Motley Idiot UK has turn out to be an impartial UK-owned firm, led by our long-standing UK workforce. Identical individuals, identical rules, identical give attention to serving to you turn out to be a greater long-term investor.
That half hasn’t modified. And it received’t.
However we did suppose this second known as for one thing else to alter: our identify.
Not as a result of we’re changing into one thing completely different – however as a result of we wish the identify on the door to raised mirror who we already are, and the form of investing expertise we imagine in.
Over the previous few months, we’ve been chatting with members and readers about what they worth most in us. And the message got here by means of clearly.
Maintain it clear. Maintain it trustworthy. No jargon. No hype. No hidden agenda. And please – not one of the “yet one more fintech startup” power.
We hear you.
We additionally know that names matter. They set the tone. They inform a narrative. And if we have been going to decide on a brand new one, it needed to really feel like us – not company, not generic, and undoubtedly not forgettable.
So we went searching for one thing with a little bit of historical past, a little bit of humour, and a little bit of British eccentricity.
That led us to an previous nursery rhyme chances are you’ll bear in mind – the one about counting magpies:
“One for sorrow, two for pleasure, three for a woman, 4 for a boy…”
Much less generally recognized is what comes subsequent. In some variations of the rhyme, the twelfth magpie is alleged to convey wealth.
And so, after a good quantity of dialogue, espresso, and debate…
We landed on our new identify:
The Twelfth Magpie
It felt proper.
A little bit irreverent. A little bit unconventional. Rooted in a narrative. And a nod to the concept investing doesn’t must be overly critical or unique – it may be open, human, and even a bit playful, whereas nonetheless being grounded in good judgement and long-term pondering.
In some ways, it captures what we’ve all the time tried to be: independent-minded, barely unwilling to comply with the group, and all the time on the aspect of particular person traders.
Or put extra merely: we’re right here that can assist you navigate investing with readability, honesty, and a little bit of character alongside the way in which.
That’s the spirit we’re carrying ahead.
Over the approaching days, you’ll begin to see The Twelfth Magpie seem throughout our website, emails and programs as we make the transition.
You’ll additionally begin to see your traditional electronic mail newsletters come from our new electronic mail handle and mailing programs. When you have any questions in any respect about this, please don’t hesitate to contact us at [email protected].
All the pieces else stays precisely the identical. There’s only a new identify on the door.
Once more, you probably have any questions in any respect, we’re all the time blissful to listen to from you.
Thanks for being a part of this with us. We’re genuinely enthusiastic about what comes subsequent – and glad you’re right here for it.
Mark Rogers
