The Berlin publication turns into one of many first cultural platforms to combine Common Profiles, powered by LUKSO, right into a stay fan expertise.
SLEEK Journal has positioned itself on the forefront of culture-led blockchain activations, changing into one of many first cultural publications to combine Common Profiles right into a stay fan expertise. The activation debuted on the inaugural SLEEK E-book Membership on 24 March at SLEEK Artwork House in Berlin, the place feminist creator and SLEEK No. 88 cowl star Sophie Passmann mentioned her new e-book Wie kann sie nur? (How Dare She?) in dialog with SLEEK’s Christian Bracht.
The night, produced in collaboration with MAC Cosmetics and Campari, introduced collectively creatives, artists, actors and cultural figures for an intimate dialog on femininity, visibility and self-determination within the social media age. Passmann spoke with a disarming mixture of seriousness and irony in regards to the scrutiny ladies within the public eye face, the form of criticism that’s not often constructive, and the adjustments she hopes to see throughout an business she believes is lengthy overdue a reckoning.
Alongside the e-book membership programme, attendees had been invited to create a Common Profile and declare a Proof of Attendance digital collectable commemorating the night. Fifteen signed copies of Passmann’s e-book had been reserved as incentives for the primary attendees to finish the move. All fifteen had been claimed earlier than the night time was out.
For many friends, this was a primary encounter with the expertise. Curiosity gave means rapidly as soon as attendees realised the onboarding took beneath a minute, with not one of the pockets setup, seed phrase administration or technical friction usually related to blockchain experiences. The Proof of Attendance collectable issued on the night time now lives completely on every attendee’s Common Profile, a verifiable report of getting been within the room.
“It is thrilling to see Common Profiles within the fingers of on a regular basis individuals at a cultural occasion like this,” stated Fabian Vogelsteller, Founding father of Common Profiles and LUKSO. “When the expertise disappears and what’s left is a significant second between an creator and her readers, that is when you realize you’ve got constructed one thing value utilizing. SLEEK understood that instinctively and introduced it to an viewers that is not normally uncovered to blockchain expertise.”
The activation alerts a broader shift in how cultural publishers are starting to consider their relationship with audiences. Moderately than gating content material or pushing tokens as a industrial product, SLEEK used the expertise to deepen an current cultural second, letting the e-book, the dialog and the group stay the main target.
About Common Profiles
Common Profiles are a brand new customary of on-chain identification, designed to make blockchain genuinely helpful in on a regular basis cultural, social and inventive contexts. Constructed round individuals slightly than pockets addresses, Common Profiles let customers gather moments, belongings, memberships and relationships beneath a single coherent digital self. Study extra at universalprofile.cloud and observe on X at universalprofiles.
About LUKSO
LUKSO is a next-generation blockchain constructed for the artistic industries, co-founded by Ethereum pioneer Fabian Vogelsteller. The community powers Common Profiles and a rising ecosystem of cultural, vogue and consumer-facing purposes designed to carry blockchain into on a regular basis use. Study extra at lukso.community and observe on X at lukso_io.
About SLEEK
SLEEK is a Berlin-based cultural journal overlaying vogue, artwork, design and concepts since 2003. Identified for its distinctive editorial voice and engagement with modern tradition, SLEEK’s newest subject, No. 88, explores the theme of Management with Sophie Passmann on the quilt. Study extra at sleek-mag.com and observe on Instagram at sleekmag.
About Sophie Passmann
Sophie Passmann is certainly one of Germany’s most influential feminist authors, satirists and cultural commentators. Her bestselling titles embrace Alte weiße Männer, Decide Me Ladies, and her newest, Wie kann sie nur?, which examines the staging of femininity within the social media age. Observe her on Instagram at sophiepassmann.
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