Shoe Care Model SHOEGR Raises $100K Pre-Seed Funding from PedalStart

Shoegr will use strategic Allocation of Funds for Innovation, Market Enlargement, and Neighborhood Engagement

Nationwide, 17 March 2025: Mohali-based SHOEGR – a number one shoe care model – has raised US$ 100K in pre-seed funding from early-stage startup accelerator PedalStart.

From humble beginnings to being seen because the undisputed chief in India’s shoe care business, SHOEGR has grown considerably whereas trying to redefine shoe care in India and past.

The corporate will probably be using the newly acquired pre-seed capital to develop and scale its product portfolio, enhance market and end-user attain, and to strengthen its awareness-building initiatives.

Moreover, the funds will probably be used to bolster SHOEGR’s direct-to-consumer (D2C) presence by enhancing the e-commerce expertise on www.shoegr.com and facilitating new retail partnerships to permit its merchandise to succeed in a wider viewers.

SHOEGR, co-founded by Saurabh Gupta, Anuj Sachdeva, and Ankit Roy, has launched an in depth vary of shoe cleansing, safety and storage options.

With the sneaker tradition gaining immense reputation in our nation lately, SHOEGR is poised to develop the dialog past simply sneakers – making certain that individuals give all kinds of footwear – be it sneakers, boots, sandals or informal footwear – the identical degree of consideration and care as they offer to their clothes and premium way of life equipment.

Talking on the fundraise, Anuj Sachdeva, Co-Founder, SHOEGR commented, “Our pre-seed funding from PedalStart marks a big milestone – it has come on the proper time after we are experiencing regular year-on-year development, and are able to scale exponentially.

We strongly imagine that shoe care shouldn’t be seen as an afterthought, however grow to be an integral a part of one’s private grooming regime and magnificence.

Going forward, as we proceed to take strides in direction of making shoe care seamless, extra reasonably priced and accessible for individuals throughout all ages, we envision making a tradition the place sneakers aren’t simply worn however cared for and valued”.

“We’re thrilled to put money into SHOEGR – a model dedicated to addressing vital gaps within the footwear business.

Working in a nascent-yet-high-potential section, we imagine SHOEGR is well-positioned to grow to be a go-to model for shoe care in India. We’re excited to propel their development story, and can proceed to allow them in additional methods shortly,” stated Chintan Kalla, Founding Accomplice at PedalStart.

Mayank Jain, a strategic mentor for SHOEGR and former CPO & CMO at Snapdeal, added, “With India’s footwear sector rising in leaps and bounds, it’s excessive time we shift the main focus from simply sneaker care to nurturing a tradition of complete shoe care.

SHOEGR is all about making shoe care reasonably priced, accessible, and extra handy, and their dominance throughout e-commerce marketplaces is commendable.

Because the model’s mentor, I’m pleased to contribute to its development and scaling, and envision SHOEGR changing into probably the most profitable model on this business within the years to come back”.

Aside from its web site, SHOEGR at present sells its merchandise by way of platforms like Amazon, Flipkart, Myntra and Ajio, and takes pleasure in being the pioneering Indian firm to have launched a shoe cleansing equipment with three specially-curated brushes for delivering focused care to each a part of a shoe.

Notably, in October final 12 months, SHOEGR achieved ₹50 lakh month-to-month gross sales milestone, and is projected to cross ₹1 crore month-to-month gross sales in FY 2025-26.

Owing to its modern merchandise and quickly rising group, together with a formidable observe document of 4+ stars rankings throughout all merchandise, SHOEGR is rising as a disruptive power in India’s burgeoning shoe care business, elevating it to new heights.

The model – dedicated to educating shoppers in regards to the significance of correct shoe care by way of partaking content material, influencer collaborations, and campaigns – has constructed a loyal group of shoe care fans whereas catering to over 2.5 lakh clients until date.

About SHOEGR

SHOEGR is a shoe care model devoted to serving to you retain your sneakers feel and look their greatest. We perceive that sneakers are an vital a part of your wardrobe, and we need to make it easier to lengthen their lifespan and hold them trying new for longer.

We provide a variety of merchandise, together with high-quality shoe cleansing, shoe care and safety, and storage options for footwear fans.

Our merchandise are the end result of rigorous testing, analysis, experiments and, above all, buyer suggestions. Clients’ wants and satisfaction are our primary precedence, we’re devoted to offering a clear buyer expertise.

About PedalStart

PedalStart is India’s fastest-growing, operator-led startup accelerator, designed to empower early-stage founders with hands-on steerage, execution assist, and strategic development.

By a rigorous 3-month filtration course of – performed each on-line and offline – we rigorously choose solely 15-18 high-potential startups every year.

As an accelerator, we transcend mentorship by actively investing $100K in these startups, leveraging our deep business experience to assist them scale, develop their market presence, and construct a powerful basis for long-term success.

Backed by a powerful ecosystem of skilled operators, mentors, and traders, PedalStart is dedicated to remodeling early-stage ventures into high-growth firms.

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