An interview with Mugdha Bhagchandka, Co-founder of MOM-Meal of the Second
On this partaking interview, we communicate with Mugdha Bhagchandka, the co-founder of MOM-Meal of the Second, a pioneering enterprise reworking the best way we strategy meal preparation.
With a ardour for wholesome consuming and comfort, Mugdha shares her journey within the meals trade, the inspiration behind MOM, and the modern options the model affords to busy people and households.
What was the inspiration behind launching MOM, and the way did your private or skilled journey form the concept?
Mugdha Bhagchandka: MOM was born on the intersection of function and intuition. The title got here to me in a dream throughout product growth—and I felt that it match the model ethos completely.
MOM stands for nourishment, care, and belief—all of the values that our meals displays. My very own expertise as a scholar dwelling overseas made me crave meals that was each handy and comforting.
MOM’s co-founder Prateek and I noticed a transparent hole within the FMCG house for clear, feel-good meals that’s prepared when you’re. MOM turned our method of filling that hole.
What programs or practices do you may have in place to take care of the very best requirements of high quality in MOM’s ready-to-eat meals and snacks?
Mugdha Bhagchandka: High quality is non-negotiable for us. We’ve constructed sturdy inner programs that span your complete provide chain—from sourcing substances by trusted companions to multi-level high quality checks throughout manufacturing.
Each product undergoes rigorous testing for shelf life, style, and real-world utilization. We additionally take client suggestions significantly and use it to refine our choices.
Most significantly, if it’s not one thing we’d confidently feed our personal households, it doesn’t make it right into a MOM pack.
We pleasure ourselves on being preservative-free, counting on good expertise and hermetic processes to ship clear, trustworthy meals.
How do you foresee the ready-to-eat meals and snacks trade evolving within the coming years, and what position do you see MOM taking part in in that future?
Mugdha Bhagchandka: We’re witnessing a shift the place comfort not comes at the price of diet. Customers are in search of clean-label, nutritionally balanced meals that matches into their way of life—whether or not that’s plant-based, gluten-free, or high-protein.
At MOM, we’re not simply responding to this variation; we intention to steer it. Our imaginative and prescient is to create soul meals for contemporary lives—merchandise that supply consolation, nourishment, and a second of pleasure.
We wish MOM to develop into a each day staple, not simply in Indian kitchens, however globally, as a model individuals flip to for trusted, feel-good meals.
Have there been any strategic partnerships or collaborations that considerably impacted MOM’s progress or route?
Mugdha Bhagchandka: Sure, a number of. Considered one of our early turning factors was partnering with main home airways, which gave MOM huge visibility and helped us construct belief with a large viewers.
Collaborating with IRCTC was one other key step in increasing our attain. On the backend, we’ve partnered with innovators in packaging and meals tech to assist us scale with out compromising high quality. Each partnership has been intentional—pushed by shared values, imaginative and prescient, and a deal with excellence.
What key classes or recommendation would you share with budding entrepreneurs seeking to enter the ready-to-eat meals and snacks trade?
Mugdha Bhagchandka: It is a lengthy recreation—what seems easy on the shelf typically includes deep complexity behind the scenes. Put money into your backend: R&D, provide chain, and manufacturing will make or break you.
Keep relentlessly consumer-focused; their suggestions is your greatest information. And above all, construct with soul. In an area stuffed with choices, what retains individuals coming again is the emotion your product evokes. If you happen to can ship belief and luxury in each chew, you’re already forward.
Mugdha Bhagchandka’s insights spotlight the significance of balancing diet and comfort in as we speak’s fast-paced world.
Her imaginative and prescient for MOM not solely addresses fashionable dietary wants but additionally evokes a more healthy way of life, making meal planning accessible and gratifying for everybody.
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