April 22, 2025 Delhi, India – In celebration of Earth Day 2025, Aveda reaffirmed its dedication to sustainability and compassion with a purpose-driven initiative aimed toward giving again to each the planet and the animal kingdom.
This yr, Aveda undertook a tree plantation drive, planting 100 native timber at Friendicoes SECA, an animal habitat shelter situated in Village Gopalpur, Gurugram.
The shelter, a protected haven for rescued animals—together with cows, canines, cats, and different deserted or injured creatures—is completely donation-funded and devoted to the welfare, care, and rehabilitation of animals in want.
As a part of the initiative, Aveda additionally offered healthful, nutritious meals to all of the animals on the shelter for your complete day, serving to to make sure their well-being and reinforcing the model’s broader dedication to environmental and animal welfare.
“For Aveda, Earth Day isn’t just a symbolic event—it’s a reaffirmation of our goal,” stated Aankith Aroraa,the Founder & CEO of Streamline Magnificence India Non-public Restricted.
“We imagine that caring for the planet contains each residing being we share it with. Partnering with Friendicoes SECA aligns deeply with our cruelty-free, vegan values and our bigger mission to create magnificence that’s accountable, compassionate, and acutely aware.”
The initiative mirrored Aveda’s long-standing model ethos. A pioneer in plant-powered hair care, Aveda has led the way in which globally in eco-friendly packaging, accountable sourcing, vegan formulations, and a cruelty-free strategy to magnificence.
With sustainability at its core, the model continues to champion community-centric efforts that restore, nourish, and uplift.
The Earth Day occasion was organized in collaboration with the Shikhar Dhawan Basis, whose philanthropic imaginative and prescient and assist have enabled initiatives targeted on grassroots impression and holistic well-being.
Disclaimer:- This story has not been edited by SugerMint workers and offered by the company. SugerMint won’t be accountable in any method for the content material of this story.
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