New Delhi, 14th Could, 2025: Genefied, a number one IT providers and consulting firm, introduced the appointment of Bhavana Khera as its Chief Advertising Officer (CMO).
With greater than 15 years of expertise in strategic advertising, B2B model constructing, and development management throughout SaaS, telecom, and media sectors, Bhavana steps into this function with a transparent mandate to raise Genefied’s world model presence and speed up market outreach.
In her new function, Bhavana will lead Genefied.ai’s total advertising technique, masking model positioning, product advertising, digital campaigns, communication, and demand era.
Her focus will likely be on strengthening Genefied’s voice within the enterprise loyalty ecosystem, creating robust B2B narratives, and driving buyer acquisition throughout key geographies.
“Bhavana’s deep experience in advertising technique and her sharp understanding of the tech panorama will play a vital function in our subsequent section of development.
As we increase into new markets and proceed constructing platforms like RESCCON and merchandise in Synthetic Intelligence, we want daring and strategic advertising management.
Bhavana’s readability of imaginative and prescient and expertise in scaling model capabilities from the bottom up make her a powerful match for what lies forward,” mentioned Ayush Jhawar, Founder & CEO of Genefied.
Bhavana has held senior advertising positions in a number of main expertise and enterprise manufacturers, the place she constructed award-winning campaigns, scaled advertising capabilities, and led impactful model transformations.
Her profession spans cross-functional collaboration with product, gross sales, and CX groups, all the time driving a advertising engine rooted in information, creativity, and buyer expertise.
“Becoming a member of Genefied.ai at this thrilling section of development is each inspiring and energizing. The model’s imaginative and prescient to redefine loyalty and scalability by means of innovation strongly resonates with me.
I stay up for driving a daring, customer-centric advertising method that not solely elevates the model but in addition builds lasting affect within the ecosystems we serve,” mentioned Bhavana Khera, Chief Advertising Officer, Genefied.
Her appointment is a strategic step in Genefied’s broader growth roadmap. Within the rapid time period, she is going to concentrate on refining Genefied’s model identification and launching high-impact campaigns round flagship merchandise.
Over the long term, she is going to work on strengthening world model fairness, driving advertising innovation, and increasing into new buyer segments.
Notably, Genefied was just lately within the information for efficiently internet hosting RESCCON 2025, its flagship Retention & Scalability Convention, the place it additionally unveiled an AI product, a first-of-its-kind enterprise co-pilot designed to adapt to distinctive organisational workflows and ship superior cognitive intelligence.
The occasion introduced collectively 250+ leaders, 100+ client manufacturers, 50+ inspiring voices and 250+ passionate attendees from manufacturers comparable to Emami, Nestlé, Lux Industries, Parle Biscuits, Tata Cliq, and extra, reflecting Genefied’s rising affect in shaping the way forward for buyer loyalty and enterprise scalability.
About Genefied:
The Genefied group strives to include expertise into the choices made by numerous manufacturers. This manner, manufacturers can declare success by means of digital options supplied by Genefied to assist manufacturers perceive their customers.
It was awarded the “Finest Upcoming Anti-Counterfeiting Know-how” resolution. Its merchandise permit manufacturers to guard in opposition to counterfeit merchandise, gather client information, increase retailer fashions, whereas empowering their customers.
These options have a observe document in growing gross sales, shifting customers to e-commerce, and offering a excessive return on funding.
Disclaimer:- This story has not been edited by SugerMint workers and offered by the company. SugerMint is not going to be accountable in any means for the content material of this story.
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