Issac John and Rahul Krishnan, Co-founders of Ivory

An interview with Issac John and Rahul Krishnan, Co-founders of Ivory, a Bengaluru-based mind well being startup

On this unique interview, we communicate with Issac John and Rahul Krishnan, the visionary co-founders of Ivory, a pioneering mind well being startup primarily based in Bengaluru.

They share their journey, insights, and the revolutionary options Ivory affords to boost cognitive well-being, addressing the rising want for efficient mind well being administration in at present’s fast-paced world.

What impressed you to launch Ivory? What key downside are you addressing?

Issac John: Ivory was born out of an pressing want to handle cognitive decline, a problem that’s typically neglected till it’s too late.

Each Rahul and I’ve witnessed its impression firsthand with expertise in their very own households, which grew to become the driving pressure behind launching Ivory.

Conventional cognitive assessments are reactive, costly, and inaccessible, typically performed solely when signs are extreme. By the point most individuals get assessed, it’d already be too late to intervene successfully.

However cognitive decline isn’t one thing that occurs in a single day—it’s a gradual course of, and that’s the place proactive monitoring could make a distinction.

Regardless of routine checkups for the guts, liver, and kidneys, the mind—the physique’s most significant organ—is commonly uncared for.

In additional advanced markets, cognitive well being assessments are already turning into customary follow. Our mission is to make cognitive well being as mainstream and routine as bodily health.

Are you able to give us an outline of Ivory’s choices and enterprise mannequin?

Rahul Krishnan: Ivory is designed to shift cognitive well being from reactive to proactive, making assessments inexpensive, accessible, and science-backed.

Past monitoring, our platform actively helps customers enhance mind well being by way of gamified interventions and customized cognitive well being pathways primarily based on the FINGER examine.

At its core, Ivory affords Cognitive Well being Checkups to detect early indicators of decline, together with structured pathways that embrace mind video games, tailor-made exercises, and shortly, way of life prompts masking bodily exercise, stress, sleep, and food plan administration.

Since cognitive well being is key to total well-being, our app serves as each a checkup software and a long-term upkeep answer.

The Ivory app follows a subscription mannequin, offering premium entry to structured interventions and deeper insights.

Customers can enter our ecosystem in two methods—by way of an evaluation or as a freemium app consumer—guaranteeing a clean transition from detection to proactive cognitive wellness.

Who’re your present traders, and the way has their help contributed to your journey?

Rahul Krishnan: We raised our pre-seed spherical primarily based on the idea of assessing and sustaining cognitive well being, discovering robust backers in Capital-A (Ankit Kedia), TDV Companions and a detailed community of family and friends who believed in our imaginative and prescient. Their early help was instrumental in bringing Ivory to life.

How does expertise play a task in advancing mind well being prevention?

Rahul Krishnan: Expertise is reworking mind well being prevention by making it accessible, customized, and proactive.

Conventional cognitive assessments are costly and reactive, however digital instruments permit us to democratize cognitive well being by way of science-backed assessments and interventions.

At Ivory, we use information, behavioral science, and gamification to ship adaptive mind video games, cognitive exercises, and way of life prompts primarily based on the FINGER examine.

By monitoring cognitive adjustments over time, we offer early warnings and customized suggestions to strengthen mind well being.

Our imaginative and prescient is to place a mind well being companion on each smartphone, making proactive cognitive care as routine as bodily health

What are a number of the key challenges you’ve encountered on this house?

Issac John: Cognitive well being requires excessive consciousness, however we make it partaking and non-alarmist by way of gaming and gamification.

Whereas preventive well being adoption in India has been a problem, our annual well being checkup strategy is gaining traction as consciousness grows.

Secondly, balancing scientific rigor with consumer engagement is essential, and we obtain this by way of data-driven assessments and behavioral science.

How do you see the mind well being business evolving within the subsequent few years?

Rahul Krishnan: The digital well being market is increasing quickly as extra folks prioritize preventive care over reactive therapies.

Mind well being, because the core driver of total well-being, will take heart stage—very like coronary heart well being or health—shifting from late-stage prognosis to proactive administration.

With rising consciousness, cognitive well being will turn into a routine a part of preventive healthcare, integrating with wearables, AI-driven personalization, and gamification to make monitoring partaking and actionable.

As folks search to take management of their well being earlier than points come up, mind well being will emerge as a key pillar in longevity and high quality of life.

What are your future plans for Ivory when it comes to progress, partnerships, or new improvements?

Issac John: There’s lots of curiosity from scaled healthcare suppliers to combine Ivory as a complementary providing to their current set of well being checkups and lively ageing drives.

Aside from that, now we have a really lively company partnerships workforce that has up to now delivered cognitive well being drives for each massive and medium-scale organizations.

Moreover, our work within the shopper schooling house continues to be pushed by way of our social channels and extra importantly advocacy-led publications like our current Mind Well being Primer in India.

On the improvements finish, we’re working with our Medical and Science groups to consistently iterate on the product and make it much more accessible.

Lastly, what’s your message to people seeking to prioritize their mind well being?

Issac John: Make mind well being assessments part of your common well being checkups. Understanding the place you stand is step one to your peace of thoughts.

The great factor is that the Science round take higher care of your cognitive well being is getting stronger and stronger and appearing in time might help folks take proactive motion and stop severe neuro-degeneration.

As Ivory continues to develop groundbreaking approaches to mind well being, Issac and Rahul’s ardour for bettering cognitive wellness shines by way of.

Their dedication to innovation and care positions Ivory as a pacesetter within the discipline, promising a brighter future for people in search of to boost their psychological well-being and cognitive operate.

Learn Success story of Indian entrepreneurs & startups at SugerMint. Comply with us on Twitter, Instagram, Fb, LinkedIn