Citizen-centric ‘Reloop’ goals to simplify and incentivise e-waste and battery recycling
Mumbai, June 2025: Recyclekaro Group, India’s main participant in e-waste administration and lithium-ion battery recycling, has formally launched Reloop, a direct-to-consumer (D2C) platform, designed to simplify, incentivise, and democratise accountable recycling.
The initiative marks a big step towards driving environmental motion at scale, beginning with Hyderabad, adopted by Mumbai, Bengaluru, Pune, and Delhi NCR.
Reloop is a user-friendly platform that brings recyclers, organisations, and communities all below one roof, with only one click on.
It empowers people, households, and communities to schedule doorstep pickups of previous electronics and used batteries, providing the choice to both promote or donate gadgets akin to telephones, laptops, chargers, and extra.
For each merchandise responsibly recycled, customers earn Inexperienced Factors, which could be redeemed as coupons or vouchers from associate manufacturers, making a digital-first, rewards-driven ecosystem for sustainability.
Past particular person recycling, Reloop facilitates neighborhood assortment drives for residential societies, places of work, faculties, and schools. Its built-in Eco Impression Tracker permits customers to observe private environmental influence, together with metrics like carbon saved and landfill waste averted.
The platform additionally consists of engagement options akin to gamified milestones, ambassador badges, and selfie zones at assortment factors to encourage ongoing participation.
For companies and institutional companions, Reloop helps CSR-linked e-waste drives, points digital certificates of appreciation, and gives entry to a complete analytics dashboard.
The multi-lingual platform integrates AI-powered instruments akin to picture recognition for merchandise classification, clever logistics routing, and real-time reporting to make sure an environment friendly backend operation.
“With Reloop, we’re empowering residents to grow to be lively members within the recycling ecosystem. Our objective is to make the accountable disposal of e-waste and batteries as simple, rewarding, and routine as ordering groceries or reserving a cab.
With Reloop, we’re turning on a regular basis recycling right into a behavior, easy, handy, and significant.” stated Mr. Rajesh Gupta, Founder & Director, Recyclekaro Group.Recyclekaro Group has constantly led the trade with its modern method to round financial system options.
The corporate at the moment processes over 7500 tonnes of e-waste yearly, 4200 tonnes of Li-ion battery waste and has seen a 70% total development. With the addition of Reloop to its portfolio, Recyclekaro goals to deepen citizen participation and additional its imaginative and prescient of a zero-waste future.
Disclaimer:- This story has not been edited by SugerMint workers and supplied by the company. SugerMint won’t be accountable in any approach for the content material of this story.
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