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Reading: Close to a 10-year low! Is it time for me to dump this main FTSE 100 inventory?
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StockWaves > Global Markets > Close to a 10-year low! Is it time for me to dump this main FTSE 100 inventory?
Global Markets

Close to a 10-year low! Is it time for me to dump this main FTSE 100 inventory?

StockWaves By StockWaves Last updated: June 22, 2025 4 Min Read
Close to a 10-year low! Is it time for me to dump this main FTSE 100 inventory?
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Contents
Worth efficiency that’s arduous to abdomenThe dividend’s holding – however for the way lengthy?What’s going incorrect – and is there a path to restoration?Hanging on to hope

Picture supply: Getty Photographs

In relation to defensive FTSE 100 shares, Diageo (LSE: DGE) has lengthy been seen as a reliable alternative. The agency’s the world’s largest premium spirits producer, behind family names together with Guinness, Johnnie Walker, Smirnoff and Tanqueray. With a broad world footprint and iconic model portfolio, Diageo’s traditionally offered regular returns for long-term shareholders.

However the previous couple of years have been sobering.

Worth efficiency that’s arduous to abdomen

Over the previous 12 months, the inventory’s dropped by 25%, and is down 33% over 5 years. Buying and selling at the moment at £18.95, it’s shortly approaching its 10-year low of round £16, final seen in August 2015. That’s a worrying pattern, particularly for traders like myself who had excessive hopes of this defensive stalwart defending their capital throughout risky markets.

Valuation metrics don’t supply a transparent sign both. Its price-to-earnings (P/E) ratio of 15 appears enticing for a significant blue-chip inventory, however its price-to-sales (P/S) ratio of two.7 tells a extra cautious story. Income’s declined by 3.88% yr on yr, whereas diluted earnings per share have fallen by 11.33%.

These figures hardly encourage confidence.

The dividend’s holding – however for the way lengthy?

Diageo nonetheless pays a good 4.2% dividend yield, which provides some consolation. Nonetheless, dividend development’s been paused — a major change for revenue traders who’ve come to anticipate constant hikes.

Extra regarding is the corporate’s £17bn debt burden, which is nearly twice its fairness base. Whereas an organization of this scale’s unlikely to default, this degree of leverage makes it weak to larger rates of interest and limits its strategic flexibility.

When corporations want money for debt, dividends usually see the axe first.

What’s going incorrect – and is there a path to restoration?

Diageo’s been hit by a mix of macroeconomic challenges and shifting habits. Excessive inflation has tightened client budgets, with many consumers now choosing cheaper manufacturers or prioritising necessities over pointless luxuries. And amongst youthful generations, alcohol consumption’s declining, with increasingly more Gen Z’ers favouring low- or no-alcohol options.

Rivals reminiscent of Pernod Ricard are going through comparable points, however Diageo’s efficiency has been weaker in sure key markets, notably Latin America, the place gross sales have slumped.

To its credit score, it’s actively attempting to reshape its portfolio, investing in non-alcoholic manufacturers and experimenting with premium ready-to-drink choices. However there’s no telling but if this can be sufficient to reverse the present scenario.

Hanging on to hope

Regardless of the current struggles, I nonetheless imagine alcohol’s a resilient class. It’s been part of human tradition for 1000’s of years and I merely can’t think about it might vanish in a single day. Diageo nonetheless boasts a wholesome internet margin of 19% and a formidable return on fairness (ROE) of 35%, suggesting the core enterprise stays robust.

If the corporate can streamline operations and regain momentum in underperforming areas, a restoration’s attainable. However with debt excessive and earnings below stress, I received’t be shopping for extra shares till I see clearer indicators of a turnaround. For now, I’ll hold holding – but when it drops beneath £16, I’ll think about chopping my losses.

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