Characteristic.io, an leisure know-how firm that’s redefining viewers engagement, right this moment introduced a strategic partnership with Luma, a frontrunner in multimodal AI. This collaboration brings Luma’s frontier video mannequin Ray2 into Characteristic’s Good Content material™ ecosystem, reworking passive audiences into energetic, measurable, and monetizable communities.
The partnership combines Characteristic’s superior smart-content infrastructure, trusted by manufacturers resembling Mobil 1 and Netflix, with Luma’s cutting-edge generative video fashions to ship deeply interactive, personalised, and scalable viewers experiences. With Netflix, Characteristic’s Good Content material know-how generated greater than 100M impressions with 650K new customers in a marketing campaign for Love Demise + Robots. Collectively, Characteristic and Luma will unlock new artistic and business potential throughout media, sports activities, and leisure.
Luma’s industry-leading video mannequin Ray2 is able to producing quick, coherent movement and ultra-realistic visible element. Additionally that includes superior multimodal reasoning capabilities, Luma makes wealthy, controllable worldbuilding extra accessible to creators than ever earlier than. The corporate’s applied sciences unlock new ranges of depth, personalization, and scalability for digital storytelling and fan engagement.
“Our partnership with Luma AI permits a brand new layer of personalization that actively engages audiences, rewards participation, and delivers measurable outcomes. Collectively, we’re making a foundational infrastructure for the way forward for viewers connection,” mentioned Steven Ilous, CEO and Founding father of Characteristic.
“At Luma, we’re centered on constructing transformative multimodal AI that empowers creators and enterprises, and this partnership advances that aim. By combining our generative know-how with Characteristic’s platform, we’re delivering extra immersive, scalable digital experiences—and shifting nearer to a future the place AI meaningfully enhances how we create, join, and have interaction,” added Amit Jain, CEO of Luma AI.
Highlighting rapid real-world software, the partnership will combine shared applied sciences into Lollipop Racing, Characteristic’s extremely anticipated challenge that was lately featured in Selection, and formally offered by Mobil 1 and that includes Porsche and their race-ready 911 GT3 R. That includes a Hollywood-pedigreed group, together with Govt Producer David Ayer (A Working Man, The Beekeeper, Coaching Day) and Showrunner Marisha Mukerjee (Halo, Snowpiercer), Lollipop Racing serves as a showcase for the way Good Content material™ and AI-enhanced storytelling can empower creators and types.
This announcement additionally indicators Characteristic’s upcoming Collection A funding spherical, highlighting the corporate’s momentum and strategic place on the intersection of next-generation content material and fan engagement. For extra data, please contact [email protected].
About Characteristic
Characteristic is the smart-content platform powering the Engagement Economic system. By reworking passive content material into measurable and personalised viewers experiences, Characteristic gives creators, manufacturers, and platforms with unparalleled alternatives for monetization, engagement, and viewers loyalty. https://www.function.io/
About Luma
Luma is constructing multimodal common intelligence that understands and operates within the bodily world. Its flagship platform, Dream Machine, permits anybody to generate photorealistic video and pictures from easy prompts, and now powers content material creation for over 30 million customers. In 2025, Luma launched Ray2, a frontier video generative mannequin able to creating reasonable visuals with gorgeous element and pure movement. Luma’s fashions are utilized by prime leisure studios and advert companies in addition to know-how leaders like Adobe and AWS, and can be found through subscription or API. The corporate is backed by Andreessen Horowitz, AWS, Amplify Companions, and Matrix Companions. lumalabs.ai
