Amazon’s struggle in opposition to counterfeit items has resulted in over $180 million in court-ordered fines and prison expenses in opposition to greater than 65 people worldwide. This comes 5 years after the launch of its Counterfeit Crimes Unit (CCU) in 2020.
The CCU, comprising former prosecutors and investigators, has collaborated with regulation enforcement and types throughout 12 nations—together with India, China, the US, and the UK—to stop the sale of counterfeit merchandise. Thus far, it has filed over 200 civil lawsuits.
Amazon says its AI-powered programs block greater than 99% of faux listings earlier than manufacturers even report them.
Some key actions embrace:
- Tracing counterfeit items from a US vendor to Chinese language producers led to raids, the seizure of over 2,100 pretend gadgets, and a $1.1 million courtroom ruling.
- Working with Pandora to uncover a Europe-based pretend jewelry ring, resulting in jail time and fines in China.
Amazon has additionally partnered with over 50 authorities businesses, together with EUROPOL and the US Homeland Safety, to fight international counterfeiting. It additionally offers instruments like Model Registry and Transparency to assist defend manufacturers on its platform.
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