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Reading: 3 FTSE 100 shares I feel look undervalued
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StockWaves > Global Markets > 3 FTSE 100 shares I feel look undervalued
Global Markets

3 FTSE 100 shares I feel look undervalued

StockWaves By StockWaves Last updated: July 13, 2025 4 Min Read
3 FTSE 100 shares I feel look undervalued
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Contents
DiageoJD Sports activitiesReckitt

Picture supply: Getty Photos

I’ve been eyeing some FTSE 100 shares in latest weeks as a result of I feel they appear low-cost. Certain, the flagship index of blue-chip firms has hit document highs this yr. However I feel a number of the firms inside it are providing doubtlessly good worth and are value contemplating.

Listed below are three of them, all dividend payers.

Diageo

This week, I purchased some extra shares in Guinness brewer Diageo (LSE: DGE).

Over the previous 5 years, the Diageo share worth has fallen 31%. Sure, it has raised its dividend per share yearly for many years. However dividends are by no means assured to final – and the Metropolis is clearly nervous about weakening enterprise efficiency. The previous a number of weeks noticed the Diageo share worth hit its lowest worth since 2016.

What has been occurring? Weak demand in Latin America is an issue in itself. However there’s a greater danger — a warning sign of wider demand weak point to return elsewhere.

Many premium-priced spirits are seeing prospects in the reduction of their spending, whereas over the long term the variety of youthful individuals ingesting alcohol has been heading downhill.

Nonetheless, the market stays enormous – and profitable. Diageo is extremely worthwhile due to in depth manufacturing and distribution operations that may faucet into its portfolio of iconic, distinctive manufacturers.

JD Sports activities

Within the quick time period, JD Sports activities (LSE: JD) shares proceed to point out numerous worth volatility. I’ve offered a number of shares alongside the best way to financial institution some income.

From a long-term investing perspective, I proceed to see the FTSE 100 retailer as undervalued and it’s at present the most important holding in my SIPP, by a ways.

Nike has had a tough few years, impacting JD because the US footwear large accounts of a sizeable chunk of its gross sales. A weak economic system additionally poses a menace to revenues. The primary quarter noticed JD’s like-for-like gross sales revenues decline 2% in comparison with the identical interval final yr.

However its large enlargement in recent times, by acquisitions and new retailer openings, means it’s nonetheless set to develop complete revenues this yr.

It’s extremely money generative, has a internet money place (excluding lease liabilities) and a confirmed enterprise mannequin with a sizeable buyer base. Final yr, working revenue earlier than adjusting objects after curiosity on lease liabilities was £0.9bn. But its present market capitalisation is a cheap-looking £4.5bn.

Reckitt

FTSE 100 shopper items large Reckitt (LSE: RKT) has seen its share worth develop 17% thus far this yr.

However that also leaves it a 3rd cheaper than 5 years in the past.

Reckitt is now a distinct funding proposition than it was then, admittedly. The pandemic period increase in demand for its hygiene merchandise akin to Lysol has eased. The long-term monetary affect of its disastrous 2017 toddler method acquisition continues to ricochet throughout the corporate’s monetary outcomes. One ongoing danger it poses is legal responsibility prices from lawsuits at present in progress.

Stepping again although, Reckitt continues to have important strengths. They embrace a widely known model portfolio and confirmed enterprise mannequin.

I see the price-to-earnings ratio of 15 as a comparatively modest valuation: FTSE 100 rivals Unilever and Haleon are on 23 and 24 respectively.

Reckitt’s dividend yield of 4% is above Unilever’s and greater than double Haleon’s. I see it as a share traders ought to contemplate.

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