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Reading: 2 low cost shares buyers would possibly contemplate shopping for proper now, and one I wouldn’t contact
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StockWaves > Global Markets > 2 low cost shares buyers would possibly contemplate shopping for proper now, and one I wouldn’t contact
Global Markets

2 low cost shares buyers would possibly contemplate shopping for proper now, and one I wouldn’t contact

StockWaves By StockWaves Last updated: August 8, 2025 4 Min Read
2 low cost shares buyers would possibly contemplate shopping for proper now, and one I wouldn’t contact
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HSBC shares soarJD Sports activities is a FTSE 100 flopWPP inventory scares me

Picture supply: Getty Pictures

The FTSE 100 could also be flying however I can nonetheless see loads of low cost shares on the index price shopping for. I’ve noticed three that look actually good worth, measured by their price-to-earnings ratio (P/E), however that isn’t all the things. Whereas I feel buyers would possibly contemplate shopping for two of them, I can’t say the identical in regards to the third.

HSBC shares soar

For my part, HSBC Holdings (LSE: HSBA) nonetheless seems good worth regardless of a stellar run. The Asia-focused financial institution is up 45% up to now yr and 185% over 5 years. It has rewarded buyers with one other beneficiant $3bn share buyback programme, but trades on a lowly P/E ratio of simply 10.05. The value-to-book ratio sits at 1.2, which feels modest.

That mentioned, the newest half-year outcomes have been disappointing on paper, with a 27% plunge in pre-tax revenue to $15.8bn, dragged down by a $2.1bn impairment on its Financial institution of Communications stake and a $400m cost linked to weak spot in Hong Kong industrial property.

Regardless of these setbacks, adjusted income beat expectations because of wealth administration power. The Chinese language financial outlook is patchy, Donald Trump’s tariffs aren’t serving to right here, and like several funding, future development isn’t assured. However each inventory has dangers and these look priced in to me. A stable stability sheet helps right here.

JD Sports activities is a FTSE 100 flop

JD Sports activities Trend (LSE: JD) has seen its share value stoop 30% up to now yr and 45% over two years following a few ugly revenue warnings.

It now has one of many lowest P/Es within the FTSE 100 at simply 6.95. That’s insanely low cost for a worthwhile firm, however there are nonetheless challenges.

Full-year outcomes on 21 Could confirmed reported revenue down 11.8% to £715m. JD Sports activities’ American operation, now its largest revenue engine, is underneath stress, worsened by troubles at key accomplice Nike. Trump’s tariff uncertainty and the cost-of-living disaster have damage shopper sentiment usually.

JD Sports activities stays extremely cash-generative, bringing in £2.37bn over the past two years. Traders would possibly contemplate shopping for, nevertheless it calls for endurance. Till tariff threats ease, JD Sports activities might wrestle to catch up.

WPP inventory scares me

I’ve no real interest in touching WPP (LSE: WPP) proper now. The advert large could seem low cost on a price-to-earnings ratio of simply 7.8 however there’s a great cause for that.

Yesterday (7 August) WPP mentioned first-half pre-tax revenue dropped 71% to £98m. Weaker advert spending, consumer losses (which embody massive weapons Coca-Cola and Paramount) and tariffs are inflicting critical ache. The shares are down 44% over the past yr and now sit at a 10-year low.

Don’t be fooled by the trailing dividend yield of 10.56%. The board has simply halved the interim dividend to 7.5p a share. Incoming CEO Cindy Rose, who replaces Mark Learn on 1 September, has an enormous problem.

My greatest concern is that synthetic intelligence permits potential purchasers to make their very own advertisements, squeezing the creatives out. WPP remains to be one of many world’s greatest promoting firms with a long time of expertise, however will want all that and extra to push on from right here.

Nonetheless, two low cost shares out of three ain’t dangerous. Traders might contemplate shopping for HSBC and JD Sports activities as we speak, however I feel they require a minimal five-year view. Personally, I’m avoiding WPP.

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